Optimizing your blog involves a lot more than just adding the right tags and writing popular content. You need to know what types of posts work best with which types of audience. Twitter is a source for only a few hundred clicks a month to my blog, but the SEO value of each quality click that gets me a few pageviews can be astounding. This is why I created a separate category on my blog for posts that did well on Twitter. We have close to 100 such posts on my notary blog. We are going to tweet those particular posts more often on Twitter with different title variations to study which titles do best.
Next, we are going to map out which posts did well on Facebook and republish those periodically on our Facebook account, possibly using pay-per-click to further accentuate the damage.
Linked In, Google+ and others are viable networks for getting lots of traffic. Use them!
Another factor to consider has to do with basic crowdsourcing strategy. Some of our networks have mainly members who are in the industry. Take the notary business for example. Those that get our newsletter are serious service providers. They like technical notary information, stories about notaries and marketing info. However, those on our Twitter network are generally either laypeople who know little about the notary industry or are just people who rarely use their notary stamp.
The key in attracting laypeople to our blog is to write articles that are about the notary profession, but interesting and understandable to a regular person. I just wrote an article about a guy in New York, who runs a notary business from his parked car. It is very interesting, and filled with facts that every a grade school child will easily be able to appreciate and understand. We will be writing more “relevant,” but also layperson attractive type articles in the future to reel in people who are in the business community, but are not necessarily zealous notaries!