There are many types of BPO projects out there. Some are voice processes while others are non-voice processes. It is important to note, that when communicating with prospective American or Australian clients, they might not understand what you are talking about if you use the term, “non-voice process”. When talking to Westerners, it is more clear to mention a specific type of process or work such as data mining or telemarketing for example.
What do projects entail?
BPO projects might include a call center or telemarketing project, data conversion, image processing, payment processing, data capture, or a wide variety of other types of work. It is important to note how many seats will be involved in the work, and how long the work is expected to take unless it is intended to be continuous work on an ongoing project.
Getting BPO projects is not always easy. Established companies have a steady clientele that might refer them to other overseas companies. So long as the quality of their work stays intact, they would normally continue getting regular business. There might be economic cycles that would effect their work volume, but a steady flow of BPO projects would be normal.
Newer BPO companies, especially those that have weak marketing skills, will find it much harder to get steady work. Additionally, I have found that inexperienced start-ups have management that doesn’t always have a good command of English. If your marketing materials are in broken English, it will be hard to attract data entry or call center work, since those lines of work are language intensive.
In the beginning, you should have someone help you with your marketing materials to make sure they will attract foreign clients. Once you establish a reputation for doing good work for a reasonable price, then business will begin to be more steady.
How do I get initial work?
You can contact companies overseas that might need your type of services. Making personal contact is a very effective marketing technique. You can advertise on alibaba.com, or on 123outsource.net to gain worldwide exposure for your company as well. The basic trick is to find companies who need your BPO services, and to make them feel confident about using your outsourcing services. Offering them a little bit of work at a discount or for free with liberal terms is the easiest way to get BPO projects fast! If you make life easy for your new clients at a great price, they’ll be very enthusiastic about your company!
More ideas for getting work
Have a website, call companies that might need your service, create a Linked In profile, advertise on large outsourcing directories, use PPC advertising on Google, network with other companies, do email blasts, etc. Please read our more up to date articles below for more thorough information.
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