Category Archives: Social Media

Guest Bloggers Needed

Categories: Social Media | Leave a comment loves to have guest bloggers write for us. If you live in India, Manila, or the good old USA and want to write for us, we will gladly give you a link or two in exchange. We might even hire you if your writing is popular with our crowd. Thanks again.

2 of 50 Print all In new window Guess who got 30,000 followers on Twitter? Me!

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It was a huge hurdle to get my first 10,000 followers on Twitter. I felt a huge sense of success with that accomplishment. So, after that I stuggled to get more and more followers. Getting up to 29,000 was easy with hard work. But, the work bothered my eyes. Getting big on Twitter involves a lot of following, unfollowing, and posting articles you found on the internet. It involves a lot of staring at the screen which can cause stress to your eyes and cause you to feel frazzled.

But, then Twitter changed its rules. You have to be selective how you do your following or Twitter might shut you down! No machines doing following for you anymore. So, now I am getting followers more slowly. I just hope I can get up to 100,000 followers soon.

The strategies for getting big on Twitter have changed. Posting comments on other accounts doesn’t work miracles like it used to. Posting about startups doesn’t work as well either. I’ll have to figure out what works well. I think the fastest way to grow on Twitter is to publish interesting and relevant articles that other people published with great tweet lines and great tags.

So, wish me luck on my Twitter journey. It is a lot of fun and a huge waste of time!

My new social media blogging strategy — a tagging system

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It is common knowlege that you should put lots of relevant tags on your blog. It is really common sense. However, my outsourcing blog (the one you’re reading) tends to get a waterfall of clicks on particular posts and other posts tend to get almost completely neglected. So, when I’m adding posts to WordPress, it doesn’t make a whole lot of sense to invest time in putting in a lot of tags.

What I do is find out which blogs did well after a month, and which blogs from last year are still doing well now. I take the winning blogs and invest a lot of time in adding up to a dozen links to tags as well as adding tags to the particular blog. Additionally, I add links to other related or interesting blogs.

I have about thirty very popular posts on my blog. These posts serve as an input valve for traffic to the blog. We get much more traffic to those posts which seem to get traffic from Google than we do from people clicking on the actual main feed for the blog. So, I use these thirty magical blog entries as a location to direct traffic. We get a few thousand clicks to those pages each month, so by linking to other interesting posts, I can get a lot of cross-traffic going around the blog, to tags, and to my directory pages as well. This new system is time efficient, and should also help my overall SEO for the blog as a whole as well as for my tag keywords which are very relevant.

The surprising fact is that one of my most popular tags has nothing to do with what I write about. It is KFC in India. I did two posts that mentioned my culinary delight in Bangalore at KFC and it became my most popular tag while BPO, KPO, and other outsourcing tags were not as popular for some reason. Perhaps I need to invest more time making them more popular!

Blogalytics, an unexplored art

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If you do any type of web business, without a rudimental knowledge of web analytics, you will soon be out of business. Analytics can tell you which blog post people liked, how many visits you got on particular days, and how many seconds or minutes they stayed on the page. They can tell you which page they visited after they left your page, and which page they came from before. But, there is a lot that analytics cannot tell you.

If blog entry #254 got eight clicks, how many times was it promoted on Twitter or social media? Your analytics might not give you the whole picture.

If your blog entry did well the first time you promoted it on social media, it might not so well on subsequent tries. Your analytics will not be able to predit the long range predictability of your articles.

If you put a particular blog entry that is unpopular on the top of your feed and one person reads it, how does that affect your overall blog traffic? Sometimes I will put a popular blog entry at the top of my feed for a day or two before publishing anything else. Often times it will not get clicked much, but the blog traffic for the day will be a lot higher.

I have decided to employ a completely new strategy for my blog. There are posts that are experimental. I enjoy exploring new topics because they are fun to write about and sometimes lead to finding a new and popular topic to write about. However, most of the time, my readers do not share my enthusiasm for these new topics. My question is, how can I do my exploration and experimenting without alienating my readers? My solution is to use the first few days a month to try these topics out. I will publish an article every 8-12 hours so that if the readers don’t like it, the blog will submerge in the feed soon after. I have also decided to remove unpopular posts a few days after they are published. That way my feed will be all popular posts.

Another strategy is to create links from older and more popular articles that place well on google, and link them to newer less popular articles. On my blog, the articles from 2011 get the majority of the clicks while articles from 2016 that are often much better get none. I need to constantly change the links around to emphasize newer and more interesting content.

How should your BPO be using social media?

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Do you use social media? Most of us do. Do you use it for your outsourcing outfit? Many people do. But, are you using it the right way?

Most companies engage in a lot of self-promotion, boring industry news, and don’t make an effort to constantly maintain their social media profiles.

Get a blog & then promote it on FB, TW, etc.
To do well in social media you need your own content in the form of a blog. You could have a forum if you have some serious industry players who like to interact on your medium as well. Then, you need a way to promote that blog such as a newsletter, Facebook, Twitter, Pinterest, or any of the other mediums. Despite all of the new kids on the block, I have never seen a social media platform perform even 10% as well as Facebook does when it comes to harnessing the power of clicks. Mark Zuckerberg — my hero! Another reason I like Facebook is that Mark Zuckerberg speaks Chinese as a second language and so do I.

Blogging from A to Z
The problem is that blogs don’t just write themselves. You need a constant supply of ideas every month. You should be publishing at least 12 articles a month. But, where will you come up with those ideas and who will do the writing? Next, you should ideally have some nice photos to put in the blog articles. If you write about how great your company is, nobody will be interested. But, if you take industry information, jazz it up and make it interesting, you might get some readers. Roughly 5% of your blog articles should be self-promoting. After you have gained a loyal following, you can try to sell them a little bit. But, honestly, the real selling happens when people are impressed by your level of knowledge and sophistication in your blogging. If you become a source or the source of industry specific information in your specialty — people will flock to you without any attempt to sell them anything. That is the secret. So, get writing my friends!

Facebook, etc.
Once you have some blog articles, the next step is to promote them. You can promote to existing clients via a newsletter. However, you also need to reach new prospects, and social media platforms are a great way to do this. My Notary directory gets tons of traffic from Facebook. I study what works well on Facebook and create more content based on that data. The problem is that it takes years to develop a good Facebook following even with paid advertising. We have been using Facebook since 2009 with amazing results, but it didn’t happen overnight or by accident.

Ideas for writing
You can write about what others in your industry are doing in the form of stories. Stories are fun to read and will gain you followers. You can write how to articles. Nothing is more popular to read than how to. Writing about what goes on in your office will help people get to know you before they ever talk to you. The closer people feel to you, the more likely they will actually use your service one day. Show photos of what you did on Valentine’s day, Diwalli, or Ramaddan, etc.

Is there a faster way?
Succeeding on the internet can be fast if you sell a product. But, competition for products is so bad, that your competition will be equally fast in putting you out of business. Success takes time and a lot of effort. But, it is also fun. So, start using social media for your business today!

Twitter has changed it’s game. My retweets are being ignored!

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News from the Twitterverse
I remember the good old days. Perhaps a year ago in Twitter time. I retweeted a lot of content and got a lot of retweets to my retweets. It was easy. I figured out what my audience liked and gave it to them with a click of a button. But, it’s not working any more. I retweet fascinating stuff, and I rarely get any attention. Why?

Followers coming in droves
But, on a brighter note, it is easier to get new followers. A year ago I had to spend two hours a day on Twitter to get 120 followers. Now, I can get about 200 new followers in about two hours of work. The work consists of following, unfollowing those who didn’t follow me back, favoriting a dozen or so posts, and posting my own content. If you want to know how to get Twitter followers, follow this model.

Where I find my content
Rather than retweeting hot content, I look on Google to see what is hot in the various categories I tweet about. I find good articles there and post them with tweet titles that I think of myself with great tags. I spend a little time on this because a catchy title will get lots of play. The result is that I can easily get between five and twenty interactions on most of my posts without even trying that hard. But, the even better content I share from other accounts by retweeting gets ignored. Interacting helps too. But, you have to be classy how you interact. Most people have dull comments to make where there is nothing you can say in return. This doesn’t help.

Publish or perish!
So come out with your own content, or publish other people’s content under your account rather than sharing. Sharing is history! The new Twitter is about posting.

Best Social Media Resource Articles

Categories: Compilations, Social Media | Leave a comment

Types of tweets that win the game

Optimizing your blog from A to Z

The Lamborghini effect in social media marketing

18 ways to boost your social media marketing in 10 minutes / day

Our Linked In seedling became a jungle!

Active vs. Dormant followers on Twitter

Twitter can help double your site traffic, here’s how!

What is the difference between a Twitter account with 1000 followers and 1,000,000?

The miracle of blogging

Don’t let your blogs be blahg!

Social media and promoting your products with humor & information

Is it better to promote your Twitter account manually or with PPC?

Hitting the 10,000 mark on Twitter

Zen and the art of retweeting

How to use Twitter to get more BPO & Call Center clients!

Why you should hire a comedian instead of a CEO to co-blog

Top viral images and how they spread

Google’s algorithm for blogs is harder now

Want to be popular at blogging? Write “how to” blogs!

Twitter vs. Google+, who delivers more clicks per 1000 impressions?

10 quick factors that differentiate a good blog entry from a bad one

Facebook knows you better than your mama. But, how well do you know your customers?

Never hire a blogger to help you blog; Hire industry relevant people.

Pimp my tweet: a BPO company specializing in Twitter

Hitting the 10,000 mark on Twitter. Halfway up Mt. Twitterest!

Are you too busy to manage your social media? Here are some quick tips.


Using Twitter as a tool rather than an addiction

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It is hard really. I quit Twitter for several months. It consumed me. I was always sharing, posting, and interacting. It just got to be a huge drain of my time. But, I had accumulated so many followers. My main Twitter account has more than 21,000 followers. That is impressive! I mastered the art of growing my Twitter.

My case was a rare case. Most people use social media as an addition. In my opinion, most people no longer know how to socialize or value it. It might be refreshing to visit a tribal society that has no electricity. They probably know how to socialize quite well. I use Twitter to promote my business. But, I realized that not all of the activities I did on Twitter were that effective. I would spend too much time reading other people’s posts.

To gain rank on Twitter you need to publish content that gets shared. Reading other people’s content may be interesting, but figuring out what will get shared is paramount. So, if I were focused purely on business, I would find 40 articles per day, write tweets for them, and send them out one by one at ten or twenty minute intervals. I could probably get double out of my Twitter time if I would be a little more disciplined! Oh well.

But, for the rest of you, try to think about how you can use Twitter for what it’s worth. You can:

1. Get clicks to your site from the URL on your Twitter home page from new people who found you on Twitter
2. Get new followers
3. Get clicks to your blog from tweets
4. Meet new business contacts
5. Interact with prospects using Twitter
6. Read what others are writing about
7. Publish other people’s articles on your feed if you think they might be popular
8. Share beautiful photos on your feed — a pretty feed gets more followers!

So, those are some realistic and helpful goals. I hope that benefits you!

You might also like:

18 ways to boost your social media in 10 minutes per day

99 ways to die in social media — choose one!

Hitting the 10,000 mark on Twitter — halfway up mount Twitterest

Pimp my tweet — a BPO company specializing in Twitter

What to look for when hiring a social media person?

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What do you look for when hiring a social media person: intelligence, humor, experience, do they get published a lot? When I interviewed social media people, they had some sort of knowledge about web marketing. However, having some knowledge isn’t enough. They need to know how to get your blog to be more popular otherwise their knowledge is useless to you. Knowledge is good, but perhaps some other traits are even more important.

Someone who is intelligent, but not knowledgeable will be able to figure things out if they are paying attention. Someone with very solid intelligence might be your best long term person. I have a few people working for me who are just plain smart. Plus one is smart about people, but not numbers. But people smarts are a type of intelligence (which I don’t have.)

Many people understand how to impress a client with talk about how their social media company or practice works. But, when you ask them to come up with creative ideas, they freeze up and won’t talk until after you sign the contract. Do you marry a girl before or after the first date? Marriage is a contract as well, right? I want to get a sense of your work, and most companies keep this a secret. In my experience, people who keep secrets do so because their work is mediocre and they know it. Most people cannot be creative, and you can’t hire someone to do social media unless you’re 200% sure they’re creative.

Experience is good, but doesn’t prove anything. People lie about their experience. It’s easy to come up with a bunch of companies you’ve worked for before. If you get to check references that is much better. What matters is how good their work for you will be.

Industry Knowledge
I’m tempted to hire Indians instead of Americans to write about BPO topics. It is just that India is all about BPOs and America doesn’t even know what the word means. Finding people with industry knowledge can make the job a lot easier. They know what the critical topics to write about are, and others will not no matter how creative, smart or funny they are.

Being Funny
Having a developed sense of humor can be good, but in the right context. If your audience responds to humor, you are in good shape. Other audiences like humor, but only as an add on to industry relevant helpful posts. Some people do not have a sense of humor at all in which case you are wasting your money to hire a comedian to help you blog. You need to know your audience intimately to figure out what to write about and who to hire.

In real life, you’ll have to go through many bloggers to find the right one. So, good luck!

10 things outsourcing companies do wrong on social media

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Outsourcing companies do not have a very good presence on social media. That is the first thing wrong. But, when they do, they publish a lot of the wrong type of content. Let’s go into detail.

1. Most outsourcing companies don’t use social media, or don’t use it enough.

2. Many outsourcing companies publish advertising content about themselves. This is counterproductive on social media.

3. Good social media involves publishing industry relevant articles that do NOT try to sell anything. You captivate your audience with quality content that informs and perhaps entertains.

4. About us type information is popular on social media. Photos of what your office did on Diwali or Christmas help. Or show a photo of you all having a communal meal or having a birthday party wearing funny hats.

5. Dry factual information about the industry might not be popular. It is common for outsourcing blogs to focus on which company merged with what other company or bought an office from some other company. The readership for this boring content is not that good. Read your stats to see what type of content is popular with your readers.

6. Not looking at your stats as I mentioned in the last point is suicide. If you don’t know what people enjoyed reading, how will you know what to write about next time?

7. Not interacting is a huge mistake. Social Media is all about interacting. If people ask a question on social media, get back to them right away — every time.

8. Outsource your social media. If you are an outsourcing company, you might think that people outsource to you. But, you might need to outsource to someone else as well. Social media requires skill and familiarity. If you can’t, hire someone who does.

9. Write more blog entries. If your blog doesn’t exist or has very few posts, you need to write blog entries regularly. I spent hours every month writing and writing. The result is that my blog gets excellent traffic every month.

10. Follow a lot on social media. You can’t grow your presence without following people. So, follow people who are relevant to your industry.

That’s all for now. I wish you luck with social media.

You might also like:

Pimp my Tweet — a BPO company that specializes in Twitter

18 ways to boost your social media marketing in 10 minutes a day

How to choose which posts to share on Social Media & how often?

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We all seem to use social media, yet so many of us use it so poorly. Do you share posts that have a nice title? Or should you stick to those that have a nice photo in their Twitter roll. What about the actual content of the article? I say, that you should use a process, and let me outline the process.

1. I keep lists of all of my favorite accounts on Twitter. You can do the same for Facebook. Every day I identify a handful or two of the best posts. Then, I compare those posts to each other and pick the best four or so posts to see which one I think appeals most to my audience.

2. I scan the article
Posting articles that you haven’t read is a poor idea. There are many popular blogs out there that publish a lot of fluff, and then once in a while they have useful content. You don’t need to spend ten minutes reading every word of the article. Just skim through it and make sure it looks substantial and interesting.

3. Give weight to the photo
If you are going to share someone else’s tweet, the quality of the photo in the tweet actually matters a lot. Even if your share doesn’t get reshared, a pretty picture makes your Twitter roll look better and you will get more followers — proven fact! So, the article needs to be good, and so does the photo. They should get the same quality score from you of an A or a B+, otherwise don’t bother cluttering up your feed.

4. The title actually matters too.
A great post with a boring title will not get circulated as well. Ann Handley is a marketing expert and claims that you should spend as much time perfecting your titles as you do with the entire blog post. Ann’s team might spend hours on a post, and hours deciding upon the perfect title. They do a bang up job, and so should you when choosing which titles other people wrote to share.

5. Should you tweet the post from your account?
It is easier to click the retweet button. However, Twitter will give you more credit and you will get a lot more shares if you write your own innovative title for the article and send it out again. If you don’t have a stock of excellent photos, you might lack there. But, on Twitter photos are less critical than on Facebook and many other mediums. If the original photo wasn’t that good, consider tweeting from your own account. If you can write a better title, then tweet from your own account. If you are in a hurry, then just click the share or retweet button.

6. Remove dead leaves
If posts you posted or shared don’t do well, I would remove them as they clutter your feed. Social media is about trial and error. Get rid of the errors!

That’s all for now.
But, keep in mind that you should not tweet or reshare a total of more than 30-40 times per day on Twitter if you want your account to grow. So choose what to share with care and flare!

99 ways to die in social media — choose one!

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It sounds like the name of a movie! How exciting. I can picture one social media manager with a gun and another about to die. But, it doesn’t really work like that, does it? There are many ways to sabotage yourself in social media. People do it all the time. The question is, what are we doing to ruin ourselves, and how do we do it? How can we stop doing it? Here is my list of ways to ruin your social presence on the internet.

1. Not posting regularly
If you post five things at the same time and then do not post for a few days, your audience will not grow or be engaged properly. Use an auto-posting software system so that you can post on a regular basis. You might post every four hours, or only during peak hours of engagement which might be during the day. Or you could post twice per hour twenty-four hours a day to attract an interactional crowd.

2. Posting too much
If you post too much, you are spamming your audience. Each social media platform is different. On Twitter I would not post more than 40 posts per day, and 20 is much more ideal. On Facebook I would not exceed 10 posts per day. LinkedIn and Google plus I would do only 5 per day.

3. Posting content your audience doesn’t like
I test my content out before posting it. The first time I post something, it the crowd doesn’t like it, I’ll remove it after an hour or so. If I retweet something, if the crowd doesn’t favorite it at least once, I’ll get rid of it. Post stuff your audience likes — or perish!

4. Monotony kills
If you post the same content or the same kind of content too much, your audience will get bored. Yes, focus on your core industry specific niche, but also have related content from semi-focused specialties. If you specialize in widgets, you can post about the economy, and manufacturing of other related projects as well, plus news and some pretty photos.

5. Not following people
If you don’t follow enough people on social media, your audience will never grow to critical mass. You need to follow as many relevant people as you can.

6. Now following people back
The easiest way to experience slow growth on social media is to fail to follow people back who follow you. They will unfollow you if you don’t follow them.

7. Focusing on too many networks
It is best to focus on a single social media network for your business. I would devote your social media time 50% on blogging, 40% on your primary social media platform and divide the other 10% on all the other networks combined. If one of your lesser focuses starts panning out, you can always change your focus. Social media is always changing, so your primary network today might no longer be benefitting you in a few years.

8. Not having good content
If you have a blog, the number of posts you have is not a critical number. What matters is how many really popular posts you have. If your blog has 2000 posts and 50 of them are super popular, then you can promote those posts regularly on your various social channels and get a ton of traffic.

9. Following the wrong sub-groups (profiles) of people
If you follow people who are relevant to your industry, but from a sub-group that doesn’t interact much, you lose. I attract many people who call themselves “entrepreneurs.” I think the term represents people who lack a day job more than people who run their own business. Entrepreneurs did not share my posts much at all. However, small businesses that were not relevant to my industry were sharing my content as I run a business blog and they are businesses. CEO’s and HR people also shared my contents. Keep track of who is favoriting and sharing and then profile them like they do on the TV show Criminal Minds. I guess being an entrepreneur doesn’t mean as much as I feel it should mean.

10. Asthetic appeal
It is hard to be informative, interactive and also good looking. Publishing good looking photos on your feed is easy. They might not get shared much. However, you will attract more followers (a lot more) if you have breathtaking photos between your posts. Track your progress each way. If you follow 500 people per day, post just tweets for two days, and then publish tweets and amazing photos mixed together for another two days and see how many more followers you got. Please note that weekend traffic is very different from traffic Monday to Friday so do your experiment starting on a Monday.

11. Regurgitate the right amount
Some people publish the same stuff over and over again. That could be a mistake if that is all you do. Others realize that popular content from the past should be shared again, but mixed in with other stuff. The key is to figure out when your crowd is absolutely tired of your old material and phase it out. I’ll favorite my own stuff that gets results. When I post the contents again, I unfavorite it, and then favorite all over again if it did well. That way if it doesn’t do well the 3rd or 7th time around, it will be dropped permanently from the favorite list. This system gets me a lot of traffic since people like my popular posts!

12. Failing to have lists
Lists help me organize posts from my absolute favorite sources. I retweet from my favorite sources regularly. But, I also mix in retweets from sources that are unknown to me if I see something hot. Many people are not that organized. But, Twitter allows you to have lists — so use that function.

13. Failing to interact
Interacting doesn’t work well on my Twitter profile, but the pros say you need to grow your following by interacting. If your crowd likes to mingle, ask them questions or respond to their posts. Get to know them. It is easier in a niche business. But, regardless, try it and see what happens and try different approaches.

14. Posting at the wrong time of day
In my industry, posting at night is fine, but posting on the weekend gets you ignored. For my other Twitter, daytime is the right time and after 4pm is not optimal at all. Find out when your crowd responds most and focus on that window of time.

15. Foreign languages?
If you are multi-lingual, it might be better to pick a language and stick to it. If I see posts in Spanish or Arabic, I am tempted to un-follow such a person as I am weak in both of those languages. I stick to English. You might be better off having two profiles — one for English, and one for Arabic for example.

16. Putting too many followers on a list
If you have lists, but put 4000 followers on a list — you’ve defeated the reason for having a list. Lists are to focus only on specific profiles that deliver high quality focused results. How can you be focused if there are 4000 people on a list? My biggest list has 52 people, and they are all very focused. I have other lists with only about 10 to 12 accounts. Stay focused my friends.

17. Commenting too much
When people see your profile for the first time it is often in a pop up window which shows commentary. If you make a dumb comment on someone else’s post, your new prospects will not follow you. Your commentary needs to be attractive to a stranger as well as to the person who you are commenting to — as long as it is at the top of your feed. If it is buried then it doesn’t matter. If you do comment, post some good material after and spread your comments out.

18. Not sticking to it
The biggest mistake you can make on social media is giving up, or having lapses. If you want to grow big, you have to keep at it. Make it a priority or do it on the side. But, don’t half do social media. Social media needs to be done either 90 minutes a day or 5 minutes a day. Anything in between will waste too much of your time without getting you the right long term results.

19. Photos help get you more attention
If you tweet just text, you get less attention than posting with photos. Picking dull photos won’t help much either. But, if you pick very relevant high quality photos, your account could really grow — so try it. Experiment with different photos and see what happens.

20-99. Sorry, that I don’t have any more ways to die on social media. But, you can see what mistakes you make and learn from them. You can read otherpeople’s recommendations as well.