I poke around the web regularly. I often read other people’s blogs to learn a thing or two about online marketing, social media, the world of outsourcing, and more! I noticed that people generally include some sort of photo or graphic on their blogs as a picture. What I noticed is that these pics are normally very cheap looking. They look like the $1 kind of graphics that you buy on some cheap graphics site.
The question we need to ask ourselves is, what is the value of a good photo? If your blog gets lots of traffic, it might be worth it to invest in better artwork. If your blog leads to measurable higher ROI for your business, you might invest in a little bit better artwork. If your home page on your website has cheap looking art work, that is really bad. Blogs come and go. Many people write several blog articles per week or even per day. It gets expensive when you spend $40 per photo day after day. But, for your home page, I think you should spend more than $2 for graphics, don’t you?
I did a little number crunching to see what the benefit of good photos was on blogs and on facebook. My research was not very conclusive since we were testing during the holiday season when stats go up and down depending on what day it is. But, you can get 20-80% more action on Facebook posts if you have a good picture. It really depends on your audience and your business, so it is worth trying it both ways and then counting the number of likes and responses to see if your expense in art was merited.
The bottom line of this article is:
If you are making money, or intend to be making money, lose the cheap looking art work buddy!
Tweets:
(1) If you are making money, or intend to be making money, lose the cheap looking art work buddy!
(2) People normally add a pic to their blog entries. But, these pics are normally cheap looking!
(3) Cheap looking pics on BPO Blogs are expensive in the long run. If they help you to lose business!
(4) If your blog gets lots of traffic, invest in better artwork.
If ur blog promotes cheap looking artwork, never mind.
You might also like:
Roadblocks in the BPO outsourcing profession
http://bpo.123outsource.net/2013/04/24/roadblocks-in-the-bpo-outsourcing-profession/
BPO and social collaboration
http://bpo.123outsource.net/2012/04/05/bpo-and-social-collaboration/