There are lots of blog articles out there, and most don’t get much attention. This is for various reasons. Some are on blogs that are virtually unknown. Others are just too boring, while many are too serious. Most people who read blogs are not scholars and are not reading blogs to learn. Consequently, most blogs out there are not that intellectual (except for Harvard Business Review and the New York Times.) The main thing to understand as a blogger is that you need to really learn your audience and become an expert at what they like to read about. Since you will write thousands of blog articles in your career and each one is different, it is hard to know which theme and variations they will like — but, studying your audience will help you refine this ability.
The main thing I learned on Twitter is not to give advice, especially not nagging dentist type advice. People don’t want to know what they should be doing. They want interesting facts that are presented in a fun way. People don’t want to know what they are doing wrong in their business. They want fun things that can help them do better.
I always have advice for Indian outsourcing companies. To date, I have not seen more than a few outsourcers in India who answer the phone professionally. If I were a client, I wouldn’t hire someone who has a receptionist who doesn’t communicate properly. I tell them they are losing business, but they don’t want to listen. People don’t want to know about what bad habits that they have that lose them business. They want quick and fun tips to get more business. Of course in real life, they will lose all of their leads once the leads talk to their receptionist — but, I can’t control that especially if nobody listens to my best advice.
So, my best advice goes completely to waste, but my jokes and fun tips are appreciated. The main thing is to stimulate, entertain, interact and have fun on social media. Don’t take social too seriously as it is not normally used that way. If you want a formal education buy a text book and if you want a serious consultation hire a consultant.