Are you projecting your company image correctly?
Maybe yes, maybe no. The way you portray yourself, affects how people see your company. But, let’s take a personal example about how I project myself when I’m out shopping or getting a bite to eat and correlate the two.
Is it me, or the jacket I always ask?
Recently, the weather here in Los Angeles got a little chilly. My regular worn out light sports jacket just isn’t warm enough and it looks like hell. So, I have been wearing my old leather jacket. Old leather looks cool, but old sports jackets look unappealing. Since I have been wearing my older jacket, women have been starting conversations with me left and right. I have come to the conclusion that several things help to attract women:
(1) Being Italian (or looking like a Paisano) If you’re Indian, then looking like Sanjay Dutt or Sharukh Khan will be the equivalent.
(2) Working out a lot
(3) Talking about foodie topics
(4) Acting like you are too cool to care
(5) Wearing a leather jacket
If you don’t believe me, ask the Brooklyn born comedian Andrew Dice Clay — he swears by his leather jacket. It turned him from a dribbling wimp into a chauvinistic over-confidant cool guy in a matter of weeks.
I understand that my readers are half in India or other countries where a leather jacket is simply and article of clothing. But, in America, a leather jacket makes you cool. A leather jacket makes you tough. A leather jacket attracts the chicks (girls.)
Projecting confidence in your business
Are you doing something in your business that projects the image of an awkward under-confident guy that nobody wants to hire? I always am aware of how “dribbly” a lot of Indians sound on the phone. But, people in other countries don’t sound that great either. Americans are by far the best on the phone, but are usually seriously lacking in any technical skills which is a huge problems. The key here is to avoid sounding weak and incompetent like many people at BPO companies do. You need to work on your speaking skills, conversation skills, interaction skills, and confidence. How to gain confidence is something you have to figure out for yourself, but more interacting will probably help — a LOT more, and with coaching.
What else can you do you might ask?
There are many things you could consider. But, what I recommend is to wear a leather jacket, and try to be cool like the Fonz in Happy Days or some other cool character in the movies who wears a leather jacket. This might help your outsourcing business more than you think. After all, if you were hiring a software company, do you want a bunch of dribbly nerds, or someone who is solid and can get the job done?