I thoroughly enjoyed reading, “The Innovation Secrets of Steve Jobs.” This book was refreshing and mentally stimulating to read. Steve was a guy who was passionate about the creative process and held his workers to the highest of standards. He made more than a dent in the universe, he changed the lives of billions of people. I can’t live without my i-phone, and my assistant has a desktop from Apple that she swears by.
Innovation Classes?
Many companies who create products try to find systems for innovating, or hold classes. To bring out the magic in a person, you need to fertilize their innate capabilities and help them to develop and shine. But, how do you do this? Steve Jobs didn’t like the idea of having principles of innovation and teaching someone the rules. He thought that would be like someone in school trying to be cool, who was not innately cool.
They started in a bedroom
Steve Wosniak of Apple started his operation in his bedroom, then moved to the kitchen, and finally to their garage. Apple started with a lot of passion, tinkering, and making do with the little that they had. If you want to be a successful innovator, does that mean you should start in your bedroom? Maybe, but the fact that innovation is such a zealous obsession would make it highly likely that you would!
Innovation is about creating new ideas to solve problems
It’s not about coming up with some weird new invention that nobody has seen. It’s about coming up with a new way to solve an old problem. But, Apple seems to do it in a very classy fun way. It is fun to open up the box and get out your visually attractive Apple i-phone. The icons look pretty, and the features are very thoughtful. So, it’s more about solving problems, it’s about offering an experience that people will love!
So, what is the secret of innovation?
Just innovate with an unstoppable desire to create something. You will create your own techniques for experimentation and refinement as you go along. There is no set road, and there are no set rules. Just start exploring and don’t stop when you get discouraged!