Tag Archives: online presence

123outsource.net – Online Presence
 
Introduction
123outsource.net is a relatively new outsourcing directory for outsourcing companies.  Due to the owners extensive experience in internet marketing over the last decade, we have been able to have a very successful and fast start marketing our site.  We used all of the basic techniques that we wrote about in our SEO section.  We optimized each page for certain related and important keywords, and then created an internal link structure to strengthen those pages.  Additionally, our new social media campaign has worked magic to gain us immediate results on google. 
 
Keywords
We now show up on google on roughly four hundred keywords, and get excellent placement under many of our most relevant and critical keywords, especially:  outsourcing directory, outsource directory, bpo directory, kpo directory, call center directory, lpo directory, etc.  We are currently working on optimizing for roughly twenty other critical keywords.
 
Take Social Media, Mix With Water, Get Results!
The results of our social media campaign were so good, it reminds me of this joke by Yacov Smirnoff in the 1980’s.  I don’t remember his exact verbiage, but here is what I remember.
 
When I first came to America, I went to a supermarket.  It was so huge, much larger than small grocery stores in Russia.  Then I went to Aisle 1 and saw milk powder… mix with water… get milk.  Wow!!  Then I went to Aisle 2 and saw orange juice powder… mix with water and get orange juice.   Everything is so convenient in this country.   Then, I went to Aisle 3 and saw BABY POWDER and said, what a country!  I make big family today!
 
Social media including Facebook, Twitter, blogging, and forums improved our search results on every site we used it on.  But, the results were quick and only took a few weeks which is amazing.  Take social media, mix with water, get results! Its actually time consuming and complicated, not to mention expensive, but the results don’t take long to come.  Google places a heavy emphasis on social media because it shows that you are not only serious, but want to interact with the world around you.
 
Pay-Per-Click
We created an extensive pay-per-click account with google.  We are now visable under 400 keywords in various countries.  Our pay-per-click network gets us over one thousand visitors today, not to mention the traffic from our organic search results which are not excellent under many of our top twenty keywords.
 
Link Building
We are engaged in a link exchange program where we offer free listings on our outsourcing directory in exchange for a link to our site.  We are rapidly gaining more and more incoming links which strengthens our search results on google as well as incoming traffic.