Ladies and Gentlemen — this might not sound like much, but if I follow 1000 relevant people on Twitter, I get 3 clicks to my site. Since I do a lot of following and do it very quickly, I get many clicks to my site every month from my addiction to following and unfollowing people. What you need to remember is that a click to your site from Twitter can become a regular follower. You might get a lot more blog visits, and you might get retweets on a regular basis. It is difficult to assess the value of a single click, but a click that turns into a repeat visitor is very valuable to me. I have noticed that clicks from Twitter tend to result in a lot of reading and thus could be deemed “quality clicks.” A blog click can be judged by how many minutes they stayed on your blog and how many pages they viewed. But, a click to your site from Twitter is a little different. Since I don’t know how to assess such a click, I often just meditate on it and the answer comes to me.
But, putting aside the value of these clicks, that is another side effect of following people on Twitter that adds value to the time you put into it. Not only do you get more followers and a base for retweets, but you also get visits to your site which will make you popular on Google!