I’m reading someone else’s blog about blogging. He says you can outsource your blogging to freelancers and sip coffee while the profits come in. When I read business books written by others, the theme is often how to make money without doing anything. That is the goal. But, in real life, that goal rarely presents itself at the beginning of your endeavor — which is generally the time you would spend reading blogs for inspiration. Sure, once you have outsourced all of your work and have more time, then you might do more blog reading because you have the time to do so. So, what’s the catch?
To develop a successful blog takes years of hard work, and most blogs don’t “take” so to speak. Most blogs never attract mass amounts of regular traffic no matter what the blog manager does. If you do nurture your blog to fruition and have 100,000 visitors per month, you can consider yourself hugely successful. I am nowhere near that level, but maybe one day. I am in niche markets where big traffic is not possible. But, my new blog is a travel blog which is widely popular in all countries — so, that one has a chance.
After you build your successful blog, which very few people will be able to claim to do, then you can think about outsourcing the work. If you start the blog rich, then you can hire others to build it, but if you are building your way to the top like the rest of us (starting modestly,) then you start by building it yourself.
Building your blog yourself is necessary, otherwise you will not know how to assess the quality of other bloggers, or instruct them in how you want your blogs written. If you hire the wrong people to help you write blogs, you could lose all of your traffic in a few weeks or months. So, before hiring others, assess their work by measuring traffic patterns in your blog while they are posting regularly. You need to take into consideration what happens if your newly hired help quits, or stops caring. You might need multiple tested people to help you out with your blog so that you always have resources. But, if you build your blog yourself, and hire “tried and true” helpers to continue your empire, THEN, you can make money while sipping espressos on your yacht off the coast of the Riviera. Basically what I’m saying is that you can live the dream, but building up to the point where you are riding on momentum could take many years of hard work as well as luck (and good karma.)
(1) Building your blog yourself is necessary, otherwise you will not know how to assess the quality of other bloggers
(2) Building your blog yourself is necessary, otherwise you will not know how to instruct others to help you write.