How to find call center clients / call centre clients
Our staff talks to call centers in India, call centers in the Philippines, and many other places. The #1 question they ask is how to acquire more call center clients or accounts. The answer is actually simple, yet nobody wants to hear it. Call center managers are looking for fancy sounding schemes to attract clients to their call center. People are looking for a magic pill that they can take that will get them more call centre clients. But, there is no magic pill, and customers don’t grow on trees. YES, there are customers out there by the thousands, but YOU might not be getting them. Why? Because you didn’t take the magic pill which I am going to give you. Take this pill once a week, and clients will miraculously grow on a tree just for you! I promise! Trust me!
People are very resistant to hearing common sense advice. But, the secret to “how to acquire more call center clients” is only common sense. So listen! Points 1, 2 and 3 are very basic. 98% of Indian companies FAIL to do all three points correctly which is why they rarely make much money. They present a bad image of themselves.
(1) If you don’t answer your phone, your prospective clients won’t be able to do business with you even if they want to. Most call centers don’t answer their own business’ business line because they are too busy making calls for their clients. Answer your phone! No excuses. Sure, that is too SIMPLE to possibly be good business advice. But, it is common sense truth. Companies that don’t answer their phone are generally small, and stay small, or crumble alltogether.
(2) Have someone answer the phone professionally. A dull “hullo” doesn’t cut it in the business world. Have them announce their personal name and company name.
(3) Have someone KNOWLEDGEABLE and helpful answer the phone. I talk to people all night who can’t answer the phone properly. then, during the day when I call America, I get people who don’t know a single fact about the service they are selling. Goodness gracious. How can you sell a service, if you don’t know anything about it? I would never become your client if you are so useless!
Here are some additional points on having a knowledgable and helpful salesperson
(a) Your salesperson should be personable and get along well with most people.
(b) The information they give should be accurate and realistic. Nobody likes a liar, or someone who gives incorrect information by mistake. You lose call center clients by giving wrong answers.
(c) Being too pushy scares people away. Be nice! Trying to twist people’s arms into signing a contract is a bad idea at first too. Let people get to know your company before forcing them to be bound to a restrictive contract.
(d) Be flexible! Don’t have rigid terms.
(e) Understand how to introduce the company, how many workers you have, and who does what. Tell people about the history of the company as well, and don’t keep secrets. Many companies will refuse to say anything about their workers because it is private. Prospective clients will not want to use your company if you have too many secrets — tell them about everyone who works there.
(f) Avoid trying to present a false big company image. If you are a big company, then stress how PERSONAL you are. If you are a small company, stress how COZY you are. Small companies have many advantages that big companies don’t have. Stress being GOOD rather than being a particular size.
Thats it for now, but there will be more similar blog posts on how to get more call center clients!