I just read about something called the 50/50 rule of blogging. You spend as much time on your title as you do on the actual content. In my opinion this ratio is somewhat true. If you have a beautifully written article with a horrible title, nobody will bother to read it. On the other hand if you have a great title, and a horrible article, they will begin to read it, and then your bounce rate will go up.
I often spend an hour trying different titles out on Twitter just to see what people will favorite or retweet. If I am going to invest in writing an article, I want an article that will be popular. So, I spent an hour researching what is popular, and then more time to get the exact wording of the title to be of optimal popularity. Finally, I write the actual article. As you can see, my total investment in the title could have been 90 minutes, while I might spend less than 60 minutes writing the actual blog. In real life, there is no perfect ratio of how long to spend on each part of blogging or social media, but don’t overlook how important a catchy title or catchy theme really is — and don’t forget to experiment with up to a dozen possible title wordings for maximum appeal!