Do you use the Steve Jobs principle: “Think Differently?”

In America, people love the concept of thinking differently. We fool ourselves into believing that we are all unique individuals, that you can’t generalize and that culture is an imaginary force of nature that doesn’t really exist. The truth is that we are all unique, but not as unique as we think. Our DNA is probably 99.9% the same as other humans and what makes us different is the .1%. Sounds Kabbalistic — The 99% and the 1%. In any case, this blog article’s purpose is not to ridicule the innocent incorrect beliefs of popular American culture (even though that is fun.) I want to ask you if you think differently at your work?

It all starts with a thought…
If you want to make a small difference at work, or make a huge galaxy shaking change in the universe, it all starts with your thoughts. At least, my guru claims that all actions that have happened in the universe started with a thought. The Big Bang was started by a rather big thought, or disturbance in consciousness! So, let’s start thinking. What types of thoughts can you do to make a difference?

Problem solving
The way I understand business is very simple. You provide a service. You either follow directions or you don’t. You either do good work or you don’t. You either get back to people (hopefully in a nice way) or you don’t. And you either finish on time, or you don’t. To improve things in the world of work, you can change when and how people communicate. You can try to enhance people’s job skills. You can try to enhance the tools people use at work (Apple computer has mastered this art,) or you can refine the art of meeting deadlines. Larger corporations try to master the art of assessing the value of each of their employees and each of their customers to optimize. My experience with companies is that they often don’t get back to you and don’t finish on time. If I were going to create the perfect company, I would focus my efforts more heavily on communication and ways to meet deadlines no matter what!

Your BPO company
How can you think differently at your BPO company? There are a million things you can think about. I would start by talking to your BPO customers. What do they like about your company and what do they think needs improving. If you talk to 20 customers, you might get 20 different opinions, but you might see that 5 out of 20 are saying the same thing. Think differently by trying to solve the problem of where you are lacking. Then, think differently again and try to do something new and wonderful that no other company of your category has ever done before! Don’t ask me, I have no idea! After all, I don’t think differently!

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