Putting clients on hold at a call center is a big problem

Call centers operate for their own profitability. If you have agents sitting around with nothing to do, you’re losing money, right? Not exactly. If you have too few agents, then when a caller calls at a busy time, you will have to put them on hold. Customers really don’t like being put on hold. It tries their patience, and wastes their time. You might be paying a certain rate for call center workers, but the time of your client calling in might be worth $100 per hour. Each minute you keep them waiting is close to $2 in lost productivity. First of all, your client’s time is worth more than your agents’ time. Second, if your client fires you as their call center, you could stand to lose tens of thousands per month! I am amazed that when I personally call call centers, it is almost impossible to reach a competent manager. They just never seem to be at their desk. Where are they hiding? Do they want to avoid getting new clients?

I often joke that the difference between India and the USA, is that in India, service waits for you while in America, we wait for service. Of course, the quality of the service from coolies, rickshaw drivers, and other people in their category is very far from being polished or pleasant. But, at least they are usually there, and waiting. If you could combine quality and considerate service with the, “They wait for you instead of you waiting for them” principle, you might have a call center that is more popular than you think.

Sit down and think about it. Do you run your call center for your personal pleasure, or for the pleasure of those who call in needing help? I created a business proverb a year or two ago.

If in a conflict between a customer and a substandard worker, you side with the worker, you’ll end up with more bad workers and fewer customers.

If you operate your business for the benefit of your customers, you will end up with more customers, and fewer you’s, if that is possible. Think about it!

This entry was posted in Call Center, Management and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *