There are personal brands and corporate brands.
In the end, a successful brand makes a personal connection. Some people say that Kim Kardashian leveraged her family connections to gain fame and get a foot in the door to have a media presence. Her father’s prestige as a well connected Attorney who was involved with the most famous law suit in American history (OJ Simpson’s case) really helped plant a seed that flourished over the years.
Kim wanted to build her personal brand by getting the attention of the media.
Having a sex tape with a celebrity got her in the tabloids and general media. With one simple tape, she elevated her status from just another pretty face to a potential celebrity. After this bold and decisive claim to fame, she decided to make a name for herself as a trend setter and built this reputation on her various social media accounts. Kim spent a lot of time connecting and engaging with her followers which is absolutely essential in social media.
Using celebrity status to engage the media even more.
Once Kim had attained celebrity status, she built more of a presence with it by having her own show on television. She also posed “au natural” for several magazines to create more controversy and gain more attention. In the media, you can be fun, or you can be interesting, but nothing gains more attention than controversy.
Additionally, it should be said that Kim understands the entire trademark process. She knows the legal aspects of what to brand, how to brand it, and when, etc.
Finally, Kim partnered with very successful people to create brands. She was part of Shoedazzle, Bell Noel jewelry,a video game app deal, and more. Basically she leveraged the name she created for herself to market products.
To sum it up, Kim is a master of building a success on another success. She used family connections and a sex tape to gain fame. Then, she used it to build even more fame, and brand products using her name. Her innate and natural beauty is also critical to the process as she has a very unique and stunning look.
What can your business learn from Kim’s success?
First of all many businesses are on social media. Most social media accounts are dreadfully dull. You can learn from Kim how to jazz up your social media. Her Twitter account is very visual with lots of sexy and stunning photos. As a business, you will need more meat to captivate your audience, but the dazzle always helps. Your business can also learn to engage with people via social media. However, in general, a successful business is successful because you connect with people in a meaningful way and help them in substantial ways. And if all else fails, you can urge your corporate president to make a sex tape with a celebrity. Sure, it is not an ethical or moral thing to do — but, it’s all part of maintaining an image (not necessarily the one you want though.)