My business karma improved – an interesting example about my outsourcing directory

I remember the frustration I went through two years ago when I first started calling the members on my outsourcing directory. So many of them couldn’t speak English. So many didn’t answer. So many of them were difficult with me. Things have changed. The change started from within me. This is actually very spiritual, and reflects a lot of what my guru has been telling us for years.

In the past, I was desperate to have a directory with tons of listings. Critical mass of quantity mattered a lot to me. As I went on, I realized that to maintain any type of quality on my directory, I would need standards that would weed out more than half of my followers. It bothered me so much to undo hundreds of hours of work getting rid of listings we had put so much sweat equity into putting online.

But, in the long run, I wanted quality. After all, if you were an American, would you hire someone who refuses to answer question, who babbles, or who doesn’t even answer their phone? Or worse, the people who put you on hold without asking permission — and then you wait on hold forever only to call them back and be put right back on hold.

The interesting thing that happened is that I removed 65% of the listings on our directory for quality reasons. Most of the remaining listings were moved to the bottom of the list because they lacked quality communication skills. We have 1750 listings now instead of 4400 of the original listings. Instead of just putting listings online now, I call them. But, this time around, everyone I called answered their phone and spoke passable English which is a huge improvement over my luck two years ago. It seems that it is not my luck that improved, but my karma which improved by me improving it by deciding to have standards and sticking to my guns!

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