Using Linked In to network for your BPO or Call Center

It is not easy to promote your call center and gain clients. You can cold call companies, promote a web site or use social media. There are so many social media sites out there it is hard to know which one is the right one. For business, LinkedIn has some definitive advantages.

The average LinkedIn member has an average yearly household income of $109,000
50% of LinkedIn members have decision-making authority for their companies.

But, how do you use LinkedIn for your call centers?

Create a profile
You need to create a LinkedIn company page. Make sure you fill the page in very completely with all of your background professional information and every pertinent fact about your company.

Post regular updates
You can post regular updates on your profile about what you are working on at the moment.

Connect by Networking
One way to gain new contacts on LinkedIn is to contact relevant people who follow your contacts. It’s easier to make a new contact if you have some common ground.

Participate in Groups
You can join up to fifty LinkedIn groups and participate in call center discussions. You can also provide good answers to other people’s questions. Being regularly seen helps, but being seen as a reliable source of intelligent commentary and knowledge helps even more.

LinkedIn Advertising
We tried LinkedIn Advertising for my discussion group. We did get new followers, but the cost was not cheap. It was $2 per click and we got a new follower for every $12-14 we spent which was not terrible, but not really cost effective.

Paid Memberships
LinkedIn limits the quantity of professionals that you can contact in a month. So, unless you have twenty profiles you use together, you can’t contact that many people. Paid memberships let you contact more people to network with.

Start a Group
In outsourcing, most of the groups have job postings. Our LinkedIn group has a lot of interesting outsourcing and business discussions.

What is a follower on LinkedIn worth comparatively?
I run 17 social media campaigns and I am constantly trying to figure out what a follower is worth. I can measure click patterns and see how many of them like particular blog articles. However, the actual human beings doing the clicks from LinkedIn are much more influential and hence could be considered to be of a higher value than perhaps a Twitter click to my site. How much more valuable is a LinkedIn click than a Twitter or Facebook click? I would tend to say more, but how much more is hard to say. If you compare various social networks, compare the costs of developing a group that will give you 1000 clicks a month to your blog or site. It might take a much higher quantity of followers to get the same result on Twitter, but might be easier to attain those followers. The math is complicated. But, if you want to get ahead in networking, you need to be able to identify the most time effective methods and avenues of promoting your call centers!

LinkedIn is not big on outsourcing
Keep in mind that there are not many outsourcers using LinkedIn and they are not at all interactive. To market your call center or BPO you need to find regular business owners who could be in any field that might need your services. Get to know them and see if they have an interest in trying you out.

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