Big companies are organized for efficiency, but not for joy

It is interesting, that the big companies that deliver joy have become some of the biggest names in the world. Apple, Facebook, Youtube, Starbucks are companies that deliver not only products, but an experience. When I hire a company, I always get an experience, but not always a good one!

People have developed entire lifestyles around these four brands and we can’t live without them. What about your company? Can customers live without you? Do you create an experience for them? Maybe you should. How would you design a customer experience with your service?

If you have a large pool of labor, and can segment your labor pool so that people can choose their rep, that might make life easier. When we engage in outsourcing whether it is programming, web design, call center or data entry, we are working with a particular individual.

What if your company decided to be a cross between Apple and Facebook in how they did their web design? You could have a screen filled with small icons that you could see on an iPhone or desktop. You could browse through reps just like people do when looking for a date online. You could read their description and even interact with them online. Cool! You might need to interface with a manager or salesperson at some point. However, information about their skill level, experience, and levels of availability could be on the app to eliminate any misconceptions.

The idea is that all of your employees would have a little slack in their schedule so that customers could choose them. The more popular ones could be more expensive based on market conditions. You keep adjusting their price so they are available a certain percent of the time if you book in advance.

This way of running your outsourcing house will create an entire experience that nobody else is offering. The interaction is also a huge part of the experience. If you add in inviting them to your parties, newsletter and other socially connecting mediums, that is the icing on the cake. It is hard to create joy and an experience when you are half a world away, but guys like Steve Jobs will be able to find a way. Tap into his type of thinking and you might just win the game, and create a bit of joy in the universe.

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