Loyal customers recommend you

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

Imagine a company that only thinks about making money. They try to squeeze as much as they can out of anyone who calls. They will do well, right? Not really. Now, imagine another company who tries to help every single person who calls as much as possible without trying to make money off them. In real life, a company has services which they charge for, but you can introduce them without focusing exclusively on promoting them.

The fact is that if you offer amazing service that people rave about, they will be loyal to you and introduce their friends. Your business could mushroom quickly and grow out of control.

However, in the real world, most businesses do not offer the most amazing service you’ve ever seen. They offer the minimum for what the customer is paying. They don’t get back to you. They don’t care about the results they are giving. They won’t give good answers to a lot of your questions. Most companies make it difficult to get service out of them. Isn’t the whole point they are in business to give service?

It might be time for us all to take a closer look at how we operate as businesses and try to do a little extra for our clients. You might be surprised at how much extra you get back when you give a little more. It might come back to you ten fold!

This entry was posted in Marketing. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *