Tag Archives: Attracting overseas clients

Nursery rhyme music is not appropriate for when you are on hold

Categories: India | Tagged | Leave a comment

Unfortunately, it might be the phone system in India that is like this and not the fault of any individual company owners. When we call India from America, we get “on hold” music played with a computer synthesized tone. It sounds like music for three year olds. Not very professional unless you cater to the business needs of three year olds (people are learning about business earlier and earlier these days by the way). Actually we laugh when we hear this music and ask, “Is this music for real?”.

I hear the lone ranger theme played on a computer, London Bridge, and other nursery rhyme tunes.

If you want to attract sophisticated overseas clients, maybe you should have music that caters to their preferences of their age group. If they are 40 years old, then play music suitable to 40 year olds (preferably ones who don’t wear diapers).

If I hear 3 year old music when calling your company — I will be forced to assume that your company is functioning on the intellectual level of a 3 year old. Do you want me to get that impression? Exactly! Lose the nursery rhymes buddy!

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