Many people do blogging. It is fun! You can express yourself, and get others to enjoy reading what you wrote. You might even have a popular blog that shows up well on Google and have people retweet your blog posts. But, there is more. Sometimes you need different skill sets to write a single blog!
Title creation
When I hire, or try to hire other people to help me blog, I always run into trouble. Most of them do not know how to pick a good blog title. They want to rely on me to pick titles. Picking a good title is 30% of the work. Why do I have to negotiate with you, babysit you, and then pay you for a boring blog when you can’t even pick a good title? So, title creation is a huge part of the blog writing process and could be done by a separate person who specializes in picking titles. I will tell you something funny. My best title idea person is amazing, but he thinks of the same idea every month. He doesn’t keep a log book of which ideas have already been used.
Plot development
I can write a blog in about ten or twenty minutes unless it is a complicated topic that requires research. But, I can’t always develop a plot, or come up with ways to develop my main theme for the blog entry. I like to have my title creation expert come up with some good jokes, and “sub-ideas” for developing the main concepts of the blog. If he gives me four to seven good sentences to work with, I can create a very interesting post combining his ideas with my own. Although we might not be working on the same blog at the same time, we pass the blog along during its formation in a sort of an assembly line system using the internet.
Writing
Any idiot can write a blog. The irony is that you don’t have to be a good writer to be popular as a blogger. I have professionally written content on my blog that is not anywhere near as popular as the “stuff” that I churned out in 20 minutes. If the reader is attracted to the theme of the blog entry and the points you make, you can write in a mediocre way and still be popular. Many social media companies want to charge $80, $100, or more per article, but they can’t even come up with a good title. In my mind this is a rip off.
Tagging & posting
After the blog article is written, it still needs to be posted on my blog. I need to login, post it, create tags which requires time to read the article to see which main terms repeat themselves and which are the most relevant. I need to create links to related content too. Posting the blog is 30% of the work. I can’t pay someone else to do that because I would have to give them my password, and then they would probably make mistakes posting the blog.
Other collaborative methods
Sometimes I will write a blog entry and then hand it off to my professional writer for him to touch it up. In many cases he will completely rewrite the entry so that I can publish both versions. Other times, my writer will come up with a concept for a blog entry, but he will need me for industry specific information to add to the blog. He doesn’t understand the notary industry, so I have to fill in the blanks. Other times, I will think of an idea, and he will think of a few great jokes. I try to incorporate his jokes into the context in an artful way. There are many ways to do collaborative blogging. It is fun, you meet new people, and often come out with winning content.
Overall Quality
Some of the best blog entries I have ever written came from collaborative blogging. When two minds are working in unison, fully focused, miracles can happen!