Does your company have testimonials from happy clients? Yes? Do you think you should post those on your website? Maybe put a few on your home page and then have a link to the rest on some other page. Credibility is what drives business in today’s world (and yesterday’s world as well, but saying today’s world sounds better). You gain credibility when a client refers you to another client. You gain credibility when you have a professional looking website. You gain credibility when you have smart people answer the phone at your company and behave in a helpful way.
But, testimonials are one of the more potent forms of credibility. So, if you have a few, don’t waste them. Show them!
People want to work with you if other people are happy with you.
(1) Do you have testimonials from happy clients? Post them on your website!
(2) You gain credibility when a client refers you to another client. Get online reviews!
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