A book about Google
Many years ago I read a book about Google. They ask their employees to spend 20% of their time doing innovative projects that are not for profit. Sometimes the projects deliver amazing results, other times not. But, the benefit is that their employees’ minds are always expanding and become more adapted to doing effective creative work.
Most don’t try to mold their employees
Most other companies out there don’t try to mold their employees. What about your company? Do you just hire people who you think are good and fire them when you find out they are bad? Not very creative! Don’t you think that whomever works for you might do better if you molded them a bit? You could give them some type of coaching, or have them do interesting things in addition to whatever their main tasks are. That way, after a few months or years, they might turn into very much more evolved employees capable of handling much more difficult tasks!
Innovative tasks to give your staff
There are many innovative tasks you could give to your staff. You could have them devise creative new ways to schedule company business. They could change the seating arrangement. They could think of new marketing techniques, or technical ways to solve problems. The sky is the limit. Your company might be a little odd if the seating arrangement went haywire, but it would definitely liven things up a tad, don’t you think?
The point is that people will start thinking more if you ask them to think. If their thoughts will have consequences, they will think even harder, so they create positive new realities. Taking time out to innovate takes time and attention though. Your staff might need to take time away from daily tasks to innovate. So, if you really want a more interesting and intelligent company culture, you have to invest in it. But, the results could be something you can’t even dream of in your current state of mind!
I would write more on this topic, but I have to go — I have an innovation session now!
You might also like:
How to create a culture like Google’s and have fun doing it!
Steve Jobs watched his programmers carefully, so should you!
Want to be good at innovating? Start questioning everything!
Steve Jobs Principle: The more you network with people outside of your field, the better you will be at innovating.
How to develop the Google culture within you