Tag Archives: Interviewing prospective clients

How to get clients for your call center: professional web sites

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If you are interviewing prospective clients, they are interviewing you, but you are also interviewing them. If someone doesn’t have a professional website, then they are probably not professional. On the other hand, if you don’t have a professional website, then nobody serious will want anything to do with you.

Presentation means a lot and comes with a cost. But, think about it. If there are a dozen new call centers, and only one has a good website, who do you think will get the majority of the business? It takes money, skills, and taste to have even a mediocre website, and prospects understand that. Otherwise, you are just a guy off the street.

You can judge your clients similarly. If someone can not afford a small website which costs a few thousand in America, will they be able to afford a contract with your company? Is it even worth the time to discuss it with them? Maybe, maybe not. When you are sizing people up, it is hard to get a real impression of someone based on the way they talk. Some of the best talkers I have dealt with let me down the worst and were the worst crooks. You can’t judge someone by how well they communicate. But, if they have a horrible website where everything is broken, then you have proof that they are negligent and you might be advised not to deal with them.

On the other hand, if someone doesn’t communicate well, then you can’t deal with them for sure.
Remember the golden rule:

Whatever counts for you doesn’t count unless everything is right.
Whatever counts against you disqualifies you.

Cruel — but, an effective way to size up people who you want to deal with. Most people are let-downs and you need to screen them before they waste your time and resources.