Twitter is a very simple, yet complicated social media platform. It is easy to tweet. Any idiot can tweet, but the problem is that most of the people who do tweet — are idiots. I looked at my analytics for previous months and years on Twitter. As I see my evolution unfold, I am painfully reminded of how I used to not have a clue of how to effectively use Twitter. Effective use of Twitter is like an art form. You get gradually better at it over time, but nothing happens all of a sudden.
Many novices are fooled by the top line number. They think that having lots of followers is a good thing. More followers is not bad, but it doesn’t translate into any SEO realities either. The key in Twitter is to have good tweets going to good content that your audience likes! Our worst several months we were getting only about two clicks a month. After I started really taking Twitter more seriously and spending more time creating more artful tweets, my click rate went up a bit. But, after I hired a professional comedy writer, that is where I saw the real results. We peaked at 42 clicks a month and had over a dozen different people retweet us.
I used to count straight retweets, but now I am more interested in how many different people retweet us. I retweet myself from my various accounts, but that means very little to me, and even less to you. I take pride when strangers retweet my content at least once a month. If the same guy keeps retweeting me, but nobody else does, then I lose interest.
Honestly, my twitter analytics for the outsourcing site are very poor. I often question whether it is worth it to even continue with such small numbers. I want hundreds of clicks and hundreds of retweets, not a dozen new people retweeting me on a good month. My Notary Twitter on the other hand is getting thousands of clicks using the PPC program. What works for one account doesn’t necessarily work for the other. So, I’m going to have to strategize here about what to do.
My gut feeling is that it makes more sense to create more content and let Google do the work rather than slaving away trying to create great Tweets and wondering why the retweet rate is so low!
Tweets:
(1) Effective use of Twitter is like an art form. You get gradually better at it over time.
(2) The key in Twitter is to have good tweets going to good content that your audience likes!
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