Tag Archives: Twitter Analytics

Doing some Twitter analytics. Click rates per 100,000 impressions.

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In the old days, I would just tweet my blog posts. I would write multiple tweets for popular posts. But, I would retweet posts that got more attention on Twitter. This turned out to be a good idea and a bad idea. After inspecting my analytics, I learned that we weren’t getting many clicks from Twitter.

My recent experiment was to post all of my blog entries. There are about 800 of them, so I posted them one by one. The ones that got clicked on were ones that I did some testing on. I tested a few dozen posts to see how well they would do if I published them multiple times to attain 100,000 impressions. I have 9000 followers on one of my business Twitter accounts and 19000 on the marketing account. I posted tweets on the smaller one, and then retweeted them each five times on the larger account over the course of 30 hours. The total number of impressions would be slightly above 100,000. I learned that some of the posts I had been ignoring for years did very well on Twitter. A few posts got two or three clicks when published with 100,000 impressions while many only got one.

I also learned that the average click rate for blogs published once on Twitter (instead of five times in a day) was roughly 1 in 98,000 impressions which is an interesting stat to know. Now I know what to expect when my Twitter followers grow to a few hundred thousand hopefully in a few years.

Doing well on Twitter takes a lot of work and there are a lot of things to measure and a lot of ways to measure various analytics and metrics. So, try to think about ways you can measure what is going on with your Twitter account.

How many retweets do you need to get a new follower on Twitter?

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On my notary twitter, we have accumulated more than 8000 followers. They seem to be very passive. We get some clicks on our links, but not that many. We get a handful of retweets per day, but nothing amazing. I figured if the number of followers kept growing, that our retweets might grow too. It sort of works that way, but not exactly.

Passive growth is anyone’s dream in social media. Imagine creating a Twitter or Linked In account that just grows on its own? Our Notary Linked In actually does just grow on its own and the discussions on it are fantastic too! What I learned from my new travel Twitter account, is that retweets only help you if you get a lot of them.

Our Notary Twitter gets one to eight retweets per day. We can’t measure how that helps us since we are doing PPC advertising and a lot of interaction. But, on my travel Twitter account which is new, we are not interacting with existing members. We are just getting new members, and there is no PPC. We follow others, interact, and retweet. There is a lot of activity on the account, but since there is no PPC, it is easier to guestimate the realities of the retweets.

On my travel Twitter we get retweeted generally 20 to 40 times per day. That is a lot of retweets. Our growth rate is 10-20 people per day. The growth comes partly from the retweets, but more from the following, retweeting, and interacting. I would estimate that we might get about four new followers per day from the thirty average retweets per day. But, it is more complicated than that. The size of the accounts that retweet you matters too. If you get retweeted by someone with ten followers, it really doesn’t help. But, if someone with half a million followers retweets you, then you are in business.

I actually did get a comment retweeted by a guy with 400,000 followers. I was curious to see if that would help. We got a generous amount of new followers during the following twenty-four hours, but not higher than we usually get in a way that I would measure.

My official guess, based on experience, is that — if you get retweeted in a way that reaches 15,000 Twitter accounts, you might get a single new follower. If what I call a “weak interaction” gets retweeted, you might need 50,000 people to get it in order to get a single follower. The quality of the tweet, and the relevance of the followers factor into the equation. Basically, to sum it up, if you want your Twitter account to grow from retweets, you had better get a ton of them daily.

I make it a practice to follow only those who either follow me, have top notch content, or those who retweet others regularly. If they retweet others, they are likely to retweet me, and that is exactly what is happening!

Good good, analytics are confusing!

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I gasp as see my Twitter clicks go from 2 a month to 42

Categories: Analytics, Social Media | Tagged , , , | Leave a comment

Twitter is a very simple, yet complicated social media platform. It is easy to tweet. Any idiot can tweet, but the problem is that most of the people who do tweet — are idiots. I looked at my analytics for previous months and years on Twitter. As I see my evolution unfold, I am painfully reminded of how I used to not have a clue of how to effectively use Twitter. Effective use of Twitter is like an art form. You get gradually better at it over time, but nothing happens all of a sudden.

Many novices are fooled by the top line number. They think that having lots of followers is a good thing. More followers is not bad, but it doesn’t translate into any SEO realities either. The key in Twitter is to have good tweets going to good content that your audience likes! Our worst several months we were getting only about two clicks a month. After I started really taking Twitter more seriously and spending more time creating more artful tweets, my click rate went up a bit. But, after I hired a professional comedy writer, that is where I saw the real results. We peaked at 42 clicks a month and had over a dozen different people retweet us.

I used to count straight retweets, but now I am more interested in how many different people retweet us. I retweet myself from my various accounts, but that means very little to me, and even less to you. I take pride when strangers retweet my content at least once a month. If the same guy keeps retweeting me, but nobody else does, then I lose interest.

Honestly, my twitter analytics for the outsourcing site are very poor. I often question whether it is worth it to even continue with such small numbers. I want hundreds of clicks and hundreds of retweets, not a dozen new people retweeting me on a good month. My Notary Twitter on the other hand is getting thousands of clicks using the PPC program. What works for one account doesn’t necessarily work for the other. So, I’m going to have to strategize here about what to do.

My gut feeling is that it makes more sense to create more content and let Google do the work rather than slaving away trying to create great Tweets and wondering why the retweet rate is so low!

(1) Effective use of Twitter is like an art form. You get gradually better at it over time.
(2) The key in Twitter is to have good tweets going to good content that your audience likes!

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