I have read hundreds of articles about social media. The advice is very vague and looks more like a point by point and blow by blow guide to a big question mark. Yes, certain social media channels might work better with your audience than others, and yes you have to pay attention to which works better. But, it is about having winning content.
Sometimes you will write one thousand blog articles and a handful will just be popular. They might be your worst written articles, but people might just like them. And some articles might do well if tweeted on Twitter. Of five thousand tweets on Twitter, we have a lucky three that we found by trial (twial) and error (twerror) that worked like a miracle. The stuff that worked was not serious material at all and very poorly written. It was just ridiculous content we drummed up by reading facebook posts about industry specific goofy content. Funniest things that happen to signing agents is our all time hit. I write it a few years ago. It is a random assortment of rewritten Facebook commentary. It’s not even a real article. Honey, I notarized the kids is our other best seller. It has no valuable information and is just one big dumb joke — people love it.
So, my advice is, read less blogs about how to do well on social media, and EXPERIMENT, EXPERIMENT, EXPERIMENT. You won’t know what works until you find out by accident one night at 3am when you are going through your analytics reports!