We all hear spiritual gurus and their followers talk about consciousness and other mystical ideas. Many claims are made about many types of wishy-washy subjects, but how often do you ever get solid proof of anything? I believe in mystical ideas too, but I want to understand the mechanics of how mystecism works, and sometimes there is information.
It’s the language!
It is a common believe that you should speak the language of the customer. If you want to get clients in Spain, you should speak Spanish, and if you want clients in the UK, you should speak English, preferably British English. Clients will feel more comfortable with you if you know their language. If you wnat to attract clients from America, would you put someone in charge who knows nothing about America? Would you have an American flown over to India to work at your company? Would you hire an Indian who has spent a few years in America in charge? In my point of view, the closer the individual is to the culture of the client, the better off you are. Of course, the manager has to also understand the mechanics of the business you are in as well, otherwise his language skills are almost useless!
But, there is more that we can add to this theory: consciousness. I am learning new things about consciousness daily. Being in tune with the national consciousness of the client(s) you are selling to really matters. Lets say you are starting a new marketing campaign to attract clients from Kenya. What I learned, is that by simply having dinner at a restaurant serving Kenyan food, or spending time in a place dominated by Kenyan nationals, you become more “in tune” with their national consciousness. I also learned, that simply by sleeping in a place with a particular national consciousness, your consciousness becomes infused with that particular national consciousness.
Case study in Koreatown, Los Angeles
This is a particularly interesting case study. If you follow my blog, you will know that I take Chinese Feng Shui as seriously and religiously. I try to learn new things about Feng Shui as often as I can. I knew from past experience, that spending a night in a hotel in Koreatown would boost my sales for one of my businesses. However, on my stay in May, 2011, I learned some new things that surprized me.
In late May 2011, I spent a night in Koreatown in Los Angeles, CA. I arrived late, and talked only to the clerk. I checked in, went to my room, watched a bit of television, meditated, and went to sleep. I noticed that the vibration in Koreatown is not at all well suited for meditation. There is too much activity, and too much materialism too. During my sleep, I dreamed about all types of Korean people that I didn’t know. I don’t remember the specifics of the dream, and it didn’t seem to have any particular significance either – other than the fact that it was about Koreans. I live in a 25% Korean neighborhood in Los Angeles, but never dream about Koreans in my home for some reason. The next day, I had my coffee, and was off to a meeting with my programmers. A few weeks later, I checked my web stats, and it was amazing what I found.
Clicks from Korea up 7x
I had not changed my advertising to attract clicks from Korea, but I was getting 7x the click volume for about 3.5 weeks from Korea. The clicks eventually tapered out, and went back to normal. By the way, companies in Korea are very fond of our page about Indian Software Companies. They don’t seem to take interest in any of our other pages though. Additionally, clicks from the Philippines were up too. There are very few Filipinos in central Koreatown, so I couldn’t figure out why our Filipino clicks were up too.
I can only guess where my readers are. I’ll guess they are mostly Indian. If you are in India and want to attract American clients, contacting American companies is obviously a good idea. Having someone who is familiar with the American culture could call and email American companies who might be able to use your service. But, there is more! Tuning in to the American consciousness is a good idea…. but how? I would recommend hanging out at the Hard Rock Cafe in Mumbai, Bangalore, Pune, Delhi, or wherever else you can find one. The culture of the cafe is very American. I’m not sure if the owners are American though. You could also go to places where Americans hang out. There are very few of these in India. You could have a slow meal at a hotel where lots of Americans stay, or a hotel owned by an American chain. Just keep notes… See if your sales ratios go up during times when you frequent these places. It’s easier to tap into national consciousness in America where we have the whole world living under our roof. India has no official neighborhoods for certain nationalities which makes it harder to perform this type of experiment. But, you can try to find places best suited to particular national consciousnesses, and let us know what happened!