Secrets of “Title Optimization” on the Internet
What is Title Optimization?
If you are a blog writer who regularly consults Google Analytics, you will realize very quickly, that certain blog titles do better than others, EVEN when the content of the blog entry is weak. You might get endless traffic on a very simplistic blog that has a title that people just want to click on. You might even get repeat traffic on such a blog. Or, perhaps, it shows up well on Google because of the keyword phrases that you used in the title! Keyword variations are very competitive on Google, but keyword phrases with four words or more can get on the 1st page easily! (remember that)
How do you do Title Optimization?
The best strategy for blog title optimization is to just write lots of titles, and see which ones are getting clicked on the most. You could write a single article, and rewrite it slightly differently several times — each with a different title, and see which variation did the best. This is called, “Optimization”. For the sanity of your readers, I would space out these articles at least four days apart. See which variations did the best, and then create incoming links from other blog articles you wrote, and from pay-per-click sources on social media sites or other mediums to your blog entry.
I learned through trial and error, that you should write lots of different types of blog entries within your industry and areas of expertise. I wrote about 400 blog entries relating to the outsourcing industry as well as general management and marketing as these apply to outsourcing. What I learned was that roughly 5% of my articles became popular on Google. Not exactly viral, but they are getting seen and clicked on two years after the fact. These blog articles are generally about marketing your services or getting a job. However, one was about transportation — who would have guessed. Additionally, even though we know that marketing entries work well on my blog, we don’t know which titles will do well until we try them!
Try different titles, wait and see
Just try out different subject matters for blogs, and try different titles. You do not know which will become popular until you try. If someone links to your blog from their site or their blog, you could become an instant hit overnight! Just try different things and see what happens. Subject matter optimization is as important as title optimization. Subject matter is the general topic you are writing about, and certain topics will be more popular with your crowd than others. Pay attention to that! But, certain wording variations for titles work better than others, and you should make a study of which word combinations get the best results!
If something works — repeat your success
If you have a successful blog title, write different variations on a theme. Write other related articles on similar yet different topics. Those other articles could become popular too, and you can link these related articles to each other for better luck as well! My most popular article was about getting business for your call center. I have since written about 20 other articles with unique and specific tips for getting call center business. Many, but not all of those articles became popular in very little time.
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