Tag Archives: Social Media Optimization

Social Media Optimization: Checking the effectiveness of each of your campaigns

Categories: Analytics, Social Media | Tagged , , , , , , , , , | Leave a comment

Social Media Optimization: Checking the effectiveness of each of your campaigns

It is a bit baffling these days with so many social media campaigns. Which ones should you use, and which ones do you understand? New ones come out every month too which adds to the complexity. Some are better for targeting younger folks, while Facebook is great for the 40-60 year old age segment. There are several analytics you need to understand when comparing social media venues.

(1) What is the cost of growing a particular campaign?
Do you spend three times the effort growing your Twitter campaign as your Facebook profile? Is your Stumbleupon or your Google+ a little faster to grow? Pay attention to how much effort goes into growing each type of campaign. On the other hand, if you really like a particular campaign, you will enjoy growing it which is another factor to consider.

(2) What types of results do you get after spending “x” amount of hours?
If you spend 100 hours on Twitter (did you count the hours?), how much gain did you get in your SEO? Can you measure that?

(3) What types of results did you get with $100 of pay-per-click on various mediums?
You can see how many clicks you got, and if there were any conversions that lead to traffic to your sales area in your site or actual purchases.

(4) How do you judge the quality of a click?
Not all clicks are created equal. Some lead to new followers, while others lead to sales. There are endless metrics you can use to compare click quality. If you are just starting out with a new network you can looks at: (a) How long each visitor spent on your site in seconds, (b) How many pages the average new visitor spent on your site. I learned that Facebook was better for one of my blogs while Twitter was better for another. So, there is no right answer. There are only answers that are right for specific situations. Also, consider which particular blog article you are promoting. Each different article will get different analytics, so get at least 40 clicks before you compare. Most new visitors will only skim your articles. Only a few will really read. The point here is to find out what percentage of your new followers will do some serious reading and clicking around.

(5) Sometimes the posts that did well on one network will do well on others
I noticed that some of the posts I had which did well on Google did well on Stumbleupon. We’ll see how that pans out in the long run. It is a little early to tell.

Good luck!

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How to optimize your Twitter campaign

Categories: Of Interest, Social Media | Tagged , , , | Leave a comment

How to optimize your Twitter campaign

Twitter is an interesting beast. It is hard to tame, and hard to harness. But, some people have figured out how to use it optimally and almost effortlessly with great results.

SEO benefits of Twitter
I have learned that the actual new traffic we get from Twitter is negligible. However, the SEO benefits we get on Google derived from our use of Twitter is unbelievably good. Twitter as a tool should be used to link to your important pages on your site and blog. My experience that a link to each important page every four months is perfect. You basically get points with Google every time you post a link on Twitter, and then get even more points each time the link gets clicked on by someone other than you (they know if it’s you). If your Twitter account is large, you get points for having a link from a larger account. Twitter is powerful in optimization, so don’t underestimate its strength.

How to grow your Twitter the easy way
Twitter requires daily care just like a plant, or a pet. You have to water a plant regularly, otherwise it withers. You have to feed your pet and scratch its back and talk to it, otherwise your pet gets lonely. Twitter is just like this! The secret is to use the suggested other Twitter accounts on the left, and follow a few of them every day. Pick the more interesting and relevant ones.

(1) Follow new accounts every day, but don’t go overboard or the Twitter gods get mad. If you like over 1000 people in the same day you will get into trouble.
(2) Find all of the new people who followed you and say, “Thanks for following”. This is important because it engages not only the person who followed you, but is visible to those who frequent that person’s account — and those people might follow you too after they see your icon.

(3) Make thoughtful, interesting, and unique comments on the tweets of people who you follow. Those comments are visible to anyone visiting their page, and those visitors will retweet you and follow you if you are intelligent enough. This is a skill that requires daily refinement, so start today!
(4) Study what types of tweets other people respond to, and make more of them. Learn to do “profiling” or “segmenting” of types of tweets. Avoid downers and give relevant information, shockers, and entertaining information in your tweets.

(5) Retweet others, but don’t retweet the same account more than once in two weeks unless it is 200% relevant to your material. The purpose of retweeting is that it is a great way to get your icon seen. Retweeting general news issues, or things of general interest is a good idea.

(6) Your tweets should be a mixture of industry specific, social media, and current events / news. This is what the professional marketing managers use as a mixture. The exact percentage of the mix might vary from account to account. By social media, we mean interesting commentary that one of your Facebook friends might have made on Facebook or Twitter, etc. Don’t tweet boring stuff, but people love a cool quote — this is what the experts do. I tried this approach and got results from it.

(7) Filter your tweets. I might write 200 tweets and pick the best 80 if you want to keep your fans happy. It is about quality if you want to get retweeted and followed.

(8) Pay-per-click is not for everyone, but that is a fast way to get followers. We get 500 new followers per month on our notary twitter and that is a very tiny niche market. It took us four years to get 3500 people, now we can get double that in around one year — now that is speed. PPC is time efficient. Instead of spending lots of time following others and commenting on their posts, PPC gets you 10x the results in 10% of the time! If you have more money than time, use PPC.

It takes time!
Expect to spend 15 minutes a day on Twitter. Don’t waste time on it. Go through steps 1-7 daily. It should become a fast routine. If you are bored, then you can read through your entire inbox for three hours and make responses to 100 tweets that other people wrote. If you spend 15 minutes a day, you can realistically expect to get about 60 new followers per month if your tweets are any good. In a little over a year, you might have 1000. If you want to have results faster than that, you need to either spend an hour a day on Twitter, or use the PPC program.

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How to Optimize Your Facebook PPC Campaign

Categories: Analytics | Tagged , , , | Leave a comment

Many of us use Facebook for our business and almost all of us use it for fun. But, how optimized is your Facebook campaign? Here are a few tips to help you use Facebook and social media optimization to your advantage.

(1) Where do you get your best browsers?
I noticed that blog visits deriving from Facebook resulted in longer browsing sessions. This is a huge advantage. Use Google Analytics and see for yourself where your best browsers are coming from. Sometimes people spend longer on particular topics than others while certain social media sites might generally create better traffic. Pay attention to that.

(2) Pay attention to what topics work
In some industries people are more talkative than others. Facebook will help you realize this fast. But, perhaps you can figure out which types of topics get responded to the most. Try a different topic every day — plan long ahead of time. See which do best and create other topics that are slightly similar to the successful ones to duplicate your winnings!

(3) PPC for getting new followers
If you use Facebook’s PPC, there are two amazing ways to capitalize. You can use PPC to attract new followers. I learned that this is best done on full blast for a month, and then let it sit for a month or two. You will get a more efficient price per new follower if you are not always available!

(4) PPC for blog promotion
But, you can also do blog promotion using Facebook PPC. Certain blogs and topics will do better than others. Once again, pay attention to what types of things generally work, and repeat your success. I pay $30 per blog entry and get anywhere from 80-300 clicks. If it goes well, sometimes I put a little more money into it. I also select blog articles to put on Facebook PPC that ALREADY did well when promoted from another medium. Duplicating success can easily be done if you are constantly watching your statistics on your analytics tracking system. We got some of our best new browsers for our blog from Facebook. We found that the quality of a Facebook follower is better than from Twitter or Stumbleupon for my particular blog. What about yours?

(5) Engage — obviously
If you get to know your followers one by one, they will be more responsive. That is a law of human nature. Don’t interact with all of them, but choose the ones that seem promising. You can also follow others who are relevant to you in hopes that they will follow you back.

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Blog Title Optimization — This Can Revolutionize Your Blog Traffic!

Categories: Analytics | Tagged , , , , , | Leave a comment

Secrets of “Title Optimization” on the Internet

What is Title Optimization?
If you are a blog writer who regularly consults Google Analytics, you will realize very quickly, that certain blog titles do better than others, EVEN when the content of the blog entry is weak. You might get endless traffic on a very simplistic blog that has a title that people just want to click on. You might even get repeat traffic on such a blog. Or, perhaps, it shows up well on Google because of the keyword phrases that you used in the title! Keyword variations are very competitive on Google, but keyword phrases with four words or more can get on the 1st page easily! (remember that)

How do you do Title Optimization?
The best strategy for blog title optimization is to just write lots of titles, and see which ones are getting clicked on the most. You could write a single article, and rewrite it slightly differently several times — each with a different title, and see which variation did the best. This is called, “Optimization”. For the sanity of your readers, I would space out these articles at least four days apart. See which variations did the best, and then create incoming links from other blog articles you wrote, and from pay-per-click sources on social media sites or other mediums to your blog entry.

My experience
I learned through trial and error, that you should write lots of different types of blog entries within your industry and areas of expertise. I wrote about 400 blog entries relating to the outsourcing industry as well as general management and marketing as these apply to outsourcing. What I learned was that roughly 5% of my articles became popular on Google. Not exactly viral, but they are getting seen and clicked on two years after the fact. These blog articles are generally about marketing your services or getting a job. However, one was about transportation — who would have guessed. Additionally, even though we know that marketing entries work well on my blog, we don’t know which titles will do well until we try them!

Try different titles, wait and see
Just try out different subject matters for blogs, and try different titles. You do not know which will become popular until you try. If someone links to your blog from their site or their blog, you could become an instant hit overnight! Just try different things and see what happens. Subject matter optimization is as important as title optimization. Subject matter is the general topic you are writing about, and certain topics will be more popular with your crowd than others. Pay attention to that! But, certain wording variations for titles work better than others, and you should make a study of which word combinations get the best results!

If something works — repeat your success
If you have a successful blog title, write different variations on a theme. Write other related articles on similar yet different topics. Those other articles could become popular too, and you can link these related articles to each other for better luck as well! My most popular article was about getting business for your call center. I have since written about 20 other articles with unique and specific tips for getting call center business. Many, but not all of those articles became popular in very little time.

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