How to use Linked-In to expand your BPO!

Everyone wants to know how to get more business for their BPO. That’s all I hear every day. The answer is that there are many stages in the process of attracting and retaining a BPO client. If they can’t find you, they can’t hire you. But, what if they find you, but don’t think much of you? Hmmm. Be findable and make a good impression. Then, maybe you can catch a few new clients!

Using Linked In in the BPO outsourcing world.
Using Linked In is not as easy as it sounds, especially in outsourcing. There are several dozen prominent outsourcing Linked In discussion groups. Some of these have job postings, while a few post discussions. There are a lot of spammers posting the same job a zillion times too which looks bad.

Since there are so few groups and so few active members in the outsourcing centric groups, you should meander over to general business groups, and try to find members to contact who might be decision makers. To make it in business you have to know how to network. Unfortunately, not all of the people you contact will be relevant to you, and not all will respond to you. But, some of them will, and Linked in is a great way to reach people far away in different countries who you would have no way of talking to in person and a very tough time getting past their secretary on the phone.

(1) Scour all of the larger outsourcing & call center groups and look for process postings.
(2) Try to find decision makers who might need your services in general business groups.

Keep in mind that some of the larger linked in groups might have 30,000 or more members. You will be spending most of your time sorting through the thousands of followers and making your list of who might be a good prospect for you to contact. Does this seem time consuming? It is. You might have better luck training your assistant how to do this. But, you can’t train them until you have mastered the art of sorting and basic introduction messages.

And remember, you will be popular if you can make pleasant small talk instead of going straight for the jugular (the sale)

Happy linking!

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