Sure, the big guys in blogging such as the Huffington Post, Harvard Business Review and other huge agencies do well at blogging. They can hire the best writers, editors, and have a huge following already. Many organizations that did well on social media already had millions of fans long before blogging was even popular. It was easy for them because the had resources. But, the rest of us do not have resources. We start from scratch.
Some people are good writers. Others are good at hiring the best people. I am not good at either unfortunately and also do not have the largest marketing channels built up either. However, I realized that the more I write, the better I get at it. The more I blog, the more I figure out what is popular and what is not with my crowd. I also find co-bloggers from time to time who can help me. My blog continues to grow and my social media channels continue to grow as well. They work together. My growth is based on me using the resources that I do have rather than complaining that I don’t have the best resources. I use myself, my time, and my ability to see what others are writing about. I often take someone else’s theme and create my own pieces based on my own take of their themes. Perhaps it is like Mozart’s theme and variations a little bit except that I don’t write 23 variations on a single theme!
I had a vision a few months back. I saw that my business blog would become huge and would develop a gigantic following. We get about 3500 visitors per month now. But, I saw millions in the long run. As time goes on, I will improve my personal writing skills and have the money to hire professionals to help me. I’ll know exactly what to publish, when and in what quantity. I’m not sure how long it will take to obtain this type of growth. But, with my social media skills improving daily, I might get there in four or five yeras. It is hard to predict where I will be or where the world will be in a few years.
The moral of this entry is to use what you have. Continue developing your skills. Keep figuring out what works, what doesn’t and why — and eventually you have a chance at being a popular blogger. It doesn’t happen overnight, but in time you can build your empire!