We all want to be huge on Twitter, yet so few of us get anywhere. I notice that the click ratio for my tweets is never that great even if the article is amazing. So, to get good clicks from links on your Twitter account you need a really large Account. Last time I checked, Scott Eddy had more than 671,000 followers. I started following him when he had only about 440,000 followers which was only two years back. I have six Twitter accounts myself. I had two for Notary, two for Outsourcing & Marketing, an acupuncture twitter and one for Travel. I found Scott Eddy while searching for interesting travel tweets. In any case, to get big on Twitter you need to have several ingredients in place.
1. Follow 1000 people per day.
In real life, it is hard to follow 1000 people per day. But, if you can identify which type of targetted profiles will be most likely to follow you back or even share your content, you will get a lot for your following time. You need to unfollow those 1000 after three or more days ideally. When your Twitter account is small, it might not be so easy to do this. But, as you grow, you can easily follow a 1000 and then scroll down 1000 deep in the people you follow to delete the old ones you have been following for 72 hours or whatever you deem the correct amount of time is.
Successful people on Twitter always make a habit of answering people’s questions. They often retweet their fans if their fans have something tweet-worthy as well.
3. Follow people back
I made the mistake for years of not following everyone back. Most people will dump you if you don’t follow them back. It’s hard to grow a huge following if 70% of your followers dump you. It takes twenty seconds a day to follow people back.
4. Create a Persona
If people get to know you via your Twitter profile and blog, they will engage with you better. Making your tweets more personal, and having photos of what you do, where you go, and you yourself wins the game. My Notary blog helps people to get to know me. The result is that it is a lot easier to sell them courses, advertising and more since they feel they already know me. Scott does exactly this as he has great photos and blogs of all his travel as well as retweeting really great content created by others.
5. Post a diversity of content
Quality is king. If you post poor quality content, your followers won’t come to your profile regularly. However, diversity counts too. Post a few really amazing quotes, links to great blog entries from others, as well as your own personal content.
6. Use analytics to see what your audience likes
Each audience is its own animal. You need to study your audience to see what they like. As you find what they like, you can spend your time writing blogs that cater to their interests. On the other hand, if you write about what you think is fascinating, that enthusiasm could become contagious.
7. Post, Post, Post
Successful people on Twitter post around the clock. That way if you visit their profile regularly, you will always find new content. Nothing is more fun that finding new content from your favorite account. Additionally, you can reach people who are on different schedules if you tweet at all hours of the day or night. If you only tweet in the afternoon, you will never reach particular people!
8. Amazing photos
I rarely use photos on my social media, but I should. I do on my more critical paid promotions. But, amazing photos can draw in the crowds in social media.
9. Lists and keeping organized
Some people attract others by having amazing lists that they created. I use lists to follow others. I see that other people will have lists of thousands of followers. To me that is wasteful. I want my lists to be focused so I can only see tweets from people who I want to see tweets from. Lists allow you to organize tweets in many creative ways. The minute I started using lists, my growth rate was immediately enhanced.
10. How come nobody said that before.
Scott Eddy is the master of having quotes so good, yet so unique that I’m always saying, “How come nobody said that before?” I asked him if he made them up or found them. He said a little of both. Here are some examples:
“There should be a calorie refund for things that didn’t taste as good as you expected”
“Getting results from other people is one of the hardest things an #entrepreneur has to do #startup.”
“Friendship is so weird…you just pick a human you’ve met and you’re like “yep I like this one” and you just do stuff with them.”
“Good judgment comes from experience.
Experience comes from bad judgment.
Don’t be afraid to make mistakes!!”
11. Combining travel, social media and wine
Some social media profiles are too focused while others are about a particular person’s life and have no theme. Scott Eddy has a lot of travel related content, regular commentary on wine, as well as social media dn business tips with an entrepreneurial twist. I find that his combination of elements makes his profile one that I want to go back to regularly as I share all of his interests. I actually do something similar with my main social media profile. I combine general business, outsourcing social media, programming, and call center themes all into one profile.
12. Keep doing it
There is a lot more to know about Twitter than what I just described. But, if you put a lot of time into your profile and keep it going over years, you can accumulate hundreds of thousands of followers. My growth rate on twitter is exponential, and not constant. The more I have, the easier it is to grow. I believe this is because Twitter introduces more people to me the larger I become