Reaching the break-even point with new BPO customers is possible if you personalize

Getting new clients is hard and costly. Losing clients is easy. Most BPO companies I deal with specialize in losing clients (and getting threatened with lawsuits) just as quickly as you gain a new one. You cannot build your business if you lose clients quickly, nor can you turn a profit. Research from established call centers show that the break even point with a customer is after they have been with you for 12-18 months. This point depends heavily on what you charge them, etc., can can vary from company to company and customer to customer. But, 12-18 months was a standard for one company.

The point to remember is that customers who have a good experience stick around while others do not. One way to make sure clients stay is to customize your offerings to their personal needs. If you cater to every whim and desire you will not only keep most of your clients, but get referrals too.

What are some ways you can cater to client needs? If you give your agents more training, and train them more how to deal with the needs of that client, you’re on the right track. If you let the client pick their own agents from a pool of applicants and fire people they don’t like, that is good too. If you have monthly meetings to discuss the performance of each rep on that company’s account, that is also something most call centers just wouldn’t even think of doing as that is call center business and none of the client’s business — or is it? After all, the client is paying for this and is the entity who will lose if there is bad service.

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