Why Small Businesses Have to Spend Money to Make Money with Outsourcing
Outsourcing is the new buzzword in online business. After all, why do a job yourself when you can get someone else to do it at a lower ultimate price? With around 100,000 e-commerce businesses generating significant income online today, it’s no wonder that people are looking to get more bang for their buck to be in with a chance of topping the competition. But, like with any service that feeds into any business, outsourcing needs to be done properly to work well.
The simple economics of ROI for outsourcing
It’s tempting to just go for the cheapest option available when it comes to outsourcing, thinking that this will give you the biggest profit margin in the long run. But for the process to be effective, you need to think in terms of return on investment for a smart and long-term result. If you choose someone to write content for your website at 1 cent per 200 words, for example, your initial outlay will be small – but do you really think you’ll get highly attractive content that will bring in traffic and encourage conversions? The simple answer is: no. Instead, consider paying 2 or 3 cents per 100 words, increasing your initial expenditure, but creating authority and lasting value for your website visitors that will drive sales, conversions, and shares in the long terms and win you a much better ROI.
A careful selection process
When it comes to choosing a freelancer to outsource work to, it’s better to have a process in place that determines whether an individual fits your specific needs. Rather than a scattergun approach that welcomes applications from all and sundry, focus your requirements, spending the time or money to create a decent advertisement and provide a routine set of questions for candidates to answer. This will save money, time, and stress in the long term.
Contact the specialists
Running the gamut of sifting through the thousands of freelancers available for outsourcing across the globe can be a gruelling process littered with traps for the unsuspecting small business owner. By 2020, one in two business-people may be freelancers, evidence of the growing trend and overwhelming number of potentials to choose from. Consider using the services of a reliable outsourcing agency like ours, with a directory of freelancers, including verified information on past work, proof of qualifications and aptitudes, and a sophisticated system of managing correspondence between you for time-effectiveness.