Tag Archives: KPO Analyst

KPO and Analytics, which company is right for you?

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KPO and Analytics, which company is good for you.
 
There are many KPO companies out there offering a vast range of knowledge process outsourcing skills.  Some skills such as accounting require formal qualifications.  But, analysts need only be “good” at what they do.  An analyst might have a certain amount of training to be “good” enough to work for a company.  I have found that a trained analyst might know more than you do about analyisis, but are they as sharp as you about analyzing your business metrics and data?  I think that you are paying more attention than they are since your retirement rests upon it, and I stress the word rest.  If you analyze wrong, you might not rest, but only stress during the time you thought you were going to be retired. 
 
A good analyst is only as good as they are smart, and have time to devote to your project. If they are in a hurry, they might not look thoroughly enough at the complicated details of your business or marketing plan, and neglect a lot.  If you hire a KPO company, fancy or not, make sure they are paying attention to your case and not being neglectful! Or you will be sorry!
 
Some companies might have fancy offices, fancy looking secretaries, fancy graphs, and a fancy website. It all looks impressive, and someone less fancy might not insprire credibility.  But, being fancy is not enough. They need to deliver results to you — in a way that is helpful to you without breaking your bank account.  Maybe your first assignment should be to hire someone to analyze how much you should pay your KPO company analyst?
 
I hired a web analytics person to help me, and he changed my life.  So, his help is still helping me now, because he taught me skills that I will keep with me for life!  Some investments give you a 100x return, and this was one of them.
 
Sometimes analytics projects take a while, because step one is to create a source for accumulating data. No data, means there is nothing to analyze.  It can take time to accumulate data, and you need to have a clear idea of what type of data you want to accumulate. For my purposes, I do internet analytics, so google analytics is my main tool, and it is wonderful.  For doing other types of marketing research, you will have to ask your KPO analyst what tools they want to use.