Do you use social media? Most of us do. Do you use it for your outsourcing outfit? Many people do. But, are you using it the right way?
Most companies engage in a lot of self-promotion, boring industry news, and don’t make an effort to constantly maintain their social media profiles.
Get a blog & then promote it on FB, TW, etc.
To do well in social media you need your own content in the form of a blog. You could have a forum if you have some serious industry players who like to interact on your medium as well. Then, you need a way to promote that blog such as a newsletter, Facebook, Twitter, Pinterest, or any of the other mediums. Despite all of the new kids on the block, I have never seen a social media platform perform even 10% as well as Facebook does when it comes to harnessing the power of clicks. Mark Zuckerberg — my hero! Another reason I like Facebook is that Mark Zuckerberg speaks Chinese as a second language and so do I.
Blogging from A to Z
The problem is that blogs don’t just write themselves. You need a constant supply of ideas every month. You should be publishing at least 12 articles a month. But, where will you come up with those ideas and who will do the writing? Next, you should ideally have some nice photos to put in the blog articles. If you write about how great your company is, nobody will be interested. But, if you take industry information, jazz it up and make it interesting, you might get some readers. Roughly 5% of your blog articles should be self-promoting. After you have gained a loyal following, you can try to sell them a little bit. But, honestly, the real selling happens when people are impressed by your level of knowledge and sophistication in your blogging. If you become a source or the source of industry specific information in your specialty — people will flock to you without any attempt to sell them anything. That is the secret. So, get writing my friends!
Facebook, etc.
Once you have some blog articles, the next step is to promote them. You can promote to existing clients via a newsletter. However, you also need to reach new prospects, and social media platforms are a great way to do this. My Notary directory gets tons of traffic from Facebook. I study what works well on Facebook and create more content based on that data. The problem is that it takes years to develop a good Facebook following even with paid advertising. We have been using Facebook since 2009 with amazing results, but it didn’t happen overnight or by accident.
Ideas for writing
You can write about what others in your industry are doing in the form of stories. Stories are fun to read and will gain you followers. You can write how to articles. Nothing is more popular to read than how to. Writing about what goes on in your office will help people get to know you before they ever talk to you. The closer people feel to you, the more likely they will actually use your service one day. Show photos of what you did on Valentine’s day, Diwalli, or Ramaddan, etc.
Is there a faster way?
Succeeding on the internet can be fast if you sell a product. But, competition for products is so bad, that your competition will be equally fast in putting you out of business. Success takes time and a lot of effort. But, it is also fun. So, start using social media for your business today!