Tag Archives: Outsourced Services

The outsourcing equivalent of fast food?

Categories: Of Interest, Semi-Popular | Tagged , , , | Leave a comment

Have you ever hired a BPO outsourcing company to do anything for you? You are always kept waiting and waiting. You never get any feedback unless you pester them to just let you know — “What is going on?” This is not friendly behavior, and certainly doesn’t help their business grow. Larger companies are rarely interested in providing outsourcing services to smaller companies, and larger companies are the only ones who have a chance to figure out how to be efficient.

But, what if there were a company that could deliver convenient outsourced services like web design, custom programming, call center, and other tasks — without all of the headache. I would pay a lot more for the convenience, wouldn’t you? Imagine a company that has no service contract. You just tell them what you want — and they do it. What if you wanted a website, you talked to the rep, you went over specifications, they sent you an email, you okayed it, and 20 minutes later, you got a layout. In the real world this is not possible, but in the world of “drive-through” outsourcing, it is! Let’s keep an open mind. Let’s be creative. If someone wants an idea to happen, it happens. The only reason it doesn’t happen is because people don’t care enough about it.

Let’s say you need an assistant to help you when you need it. Let’s say you send specifications over for 20 hours of call center work. You send the script, and instructions. Imagine that the next day it was done. Imagine that you get a confirmation email explaining who the project manager is, who the callers are, and when they will be doing the call. Three ladies were assigned the work and got it done in less than one day. Unbelievable. If a company wants to have streamlined outsourcing services, it is possible. It is all about having the dream!

Having a very well organized outsourcing company structure and a very flexible labor force would make it possible to attain this type of fast results. You might have to charge a bit more too, since there would be down time when there weren’t any last minute projects. Or perhaps there could be some non-time-sensitive projects mixed in with the last minute work being billed at different rates! Create your own billing structure — be creative.

I like living a dream. My lifestyle is something I created. I work from home (and work too much). I travel on a whim. I provide fast service to my clients (usually), and work with cool writers and psychics. Pretty cool, huh? This lifestyle is possible because I:
(1) Thought it was possible
(2) Worked to attain my goal
(3) Was creative and innovative, plus flexible
(4) Work far too much.

Time to go to sleep!

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If someone doesn’t need your services today…

Categories: Marketing | Tagged , , , , , | Leave a comment

If someone doesn’t need your services today, they might need you tomorrow!

Don’t be too upset if a client doesn’t need your BPO service today. They might have someone else, or just not have any work to do. But, if you stumble upon people who need one or more type of outsourced services in the long haul, they might be worth chatting with. The key here is to be casual during your initial phone call, and perhaps making very carefully phrased suggestions.

The mistake Indians make selling their BPO services over the phone is that they are often careless, pushy, or desperate sounding. This doesn’t work. The higher level salespeople in India are smooth talkers. They are cool, calm, knowledgeable and collected. Learn to be cool as a cucumber. Remember — you are not attached to the results of your phone call, you are just interacting and seeing what people need.

How to make suggestions
Be careful making suggestions to prospective clients. Let’s assume you are on a phone call with a prospect who doesn’t need you now, but perhaps they might need you in a year. It is still worth talking to them. Talk very nicely and try to be helpful, but not too helpful, because that is being pushy.

Have you considered adding xyz software to your site?
We noticed that your coding might be cleaner if it were divided into smaller modules, but it is not a huge issue. It might be easier to read if it were segmented.
The graphic design on your home page looks nice. How often do you redesign it?

These are gentle questions and suggestions. You are probing the prospect to see what their needs are without shoving your BPO service down their throat. Remember, if they have a pleasant chat with you and find you to be a reliable source of knowledge, they might consider you next time they are in the market. Humans tend to want to work with someone they either know, or have had more contact with in the past.

The next step is to follow up by email. If you exchange emails from time to time, or if you send “we just wanted to say hi” emails every four or five months, people will remember you. Sending emails to strangers doesn’t work, but if you call first, and then email someone who likes you, they will be likely to read and save your email. If you stay in touch with people, there is a chance they will use you in the future, or refer you to a friend. On the other hand, if they either don’t like you or are not impressed by you, you will just be annoying them. If someone from your company interacts with prospective clients, choose someone who is a smart talker who is cool as a cucumber!

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Marketing Your Outsourcing Company

Categories: Outsource Marketing, Semi-Popular | Tagged , , | 3 Comments

Marketing your outsourcing company – Basics
If you run a company that provides outsourced services or wishes to do so, it is critical that you know how to market your services effectively.  There are many different types of products and services that are typically outsourced.  123outsource.net is familiar with services only, and specializes in promoting a dozen or so professional categories with their respective sub-categories.  There are many facets for marketing your business involving online promotion, public relations, customer service, and quality of service.  All of these aspects are critical and must be perfected if you intend to gain market share.  Being Visable helps you attract clients, but giving clients positive experience helps you keep them and get referrals.
Why listen to us?
123outsource.net is owned by the same individual who owns 123notary.com which has been around since 2000 and is the prime venue for effectively marketing notaries public in the United States.  When it comes to internet marketing, we are experienced.  We have been outsourcing programming and other tasks for years and have some basic common sense ideas for what effectively helps a company function more efficiently and provide more desireable service to clients. 
Online Promotion
If clients can’t find your company, it doesn’t matter how good you are.  A good web presence makes you accessible to the public, but is only the seed in growing your business.  The truth is that most companies worldwide get most of their business from word of mouth, regardless of how sophisticated the technology they use is.  A small restaurant or a large international high-tech company get noticed primarily because of word of mouth.  If you have a base of satisfied customers, that base can grow with referrals and repeat customers to result in a much larger customer base.  But, to get your INITIAL clientele you need a good online presence as well as a comprehensive marketing mix appropriate for your company and industry.  This outsourcing blog intends to be very general in its approach, so please use a consultant for specific marketing tips.
Components of an Online Presence
A well designed, easy to use, informative website is where every company needs to start.  Websites get outdated in content and design every several years, so don’t be afraid to devote part of your budget to periodic or a regular schedule for renovations.  Typical characteristics of an old style website are pictures with faded colors, broken links, information that was from many years ago, and design styles that were popular in the 90’s.  Sites today use brighter colors, high definition photos, and cutting edge web design. 
Optimizing Your Website
Regardless of the quality of your site, you will not get noticed without a good optimization campaign.  Optimization is generally complicated and expensive.  Please  visit our SEO page to learn the basics of optimization so you will understand what SEO professionals are talking about when you contact them.   The basics are that certain pages need to emphasize certain keywords, and that internal pages need to be linked to each other in a way that emphasizes keyword similarities and user-friendly functionality.  Additionally, having supporting content from blogs, facebook, twitter, forums, and other social media is actually magical in terms of search engine performance.
Public Relations Outreach
One way a company can market themselves is to contact specific companies that could use their services.  Email campaigns are common ways for SEO and web design companies to do outreach.  However, emails normally get discarded if the sender is not known, especially with promotional emails.  Calling companies manually by phone can be an excellent way to attract new business.  If the employee making the call is polite and helpful, but not pushy, new clients can be obtained.  If you are serious about gaining a new client through outreach, its more effective to offer the prospective client something substantial for free.  A few hundred dollars worth of free services is a great way to woo a serious potential client.  Make sure they intend on spending at least a $500 per month for at least a year before you give them anything for free.
Customer Service
If your company offers a pleasant experience to your clients, you are more likely to accumulate long term customers.  Good customer service is critical.  The people who answer the phone should speak well, and emails should be returned quickly. Internal management should make sure that all job tasks are explained clearly to the workers, and that the output of the workers is scrutinized BEFORE it gets back to the client.  Make life easy for your clients even if it costs you a lot more.  They will remember you for this.
Quality Work
Doing good work is critical.  The speed and accuracy of your work makes or breaks your business regardless of how good your promotional stengths are.  All of the facets of a good marketing mix need to be balanced. If you are good at work but lousy at internet presence, you are compromising yourself. But, if you can be fairly good at all of the components mentioned in this quick outsource blog entry, then you stand a good chance of succeeding in the outsourcing world. 
Please see our other related blog entries to read more about customer service, double checking work, and more!

(1) If clients can’t find you, it doesn’t matter how good you are. A good web presence makes all the difference.
(2) Get your initial clients from the web & then get clients from word of mouth! (or word of mouse)
(3) Marketing your outsourcing company from A to Z

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