Running and managing blogs is not easy. But, the challenge comes about when you are running multiple unrelated blogs. We have a Notary blog that does well. We get lots of new visitors for our Notary site from the blog. The blog helps with our SEO as well. We have established social media channels that help crank traffic into the blog. All is well. It was not easy to figure out what works, but we are experienced enough now to know what our readers like. It is about tuning into your audience.
But, the problem was more when we started a 2nd blog. The outsourcing blog. Yes, it is what you are reading now. The audience is different. Instead of being purely American, there are people from all of over the world reading this. They don’t communicate with us much, or give good comments either which makes it hard to know what to write about. We can only track what gets click on and how much. The social media channels for the outsourcing blog we run didn’t work well. We tried Twitter for years, Facebook, and Linked In. I would say that Linked In gave us the most serious browsers, but the quantity was lacking and the price tag in dollars and hours spent was hurtful.
What if you do blogs for a living and run multiple blogs with a small team of people helping you. You would need to understand multiple audiences and their behavior. You would need to understand how each social media network “behaved” with each of your blogs. You would need to find writers who could be flexible in what they wrote about and who could write about anything.
The key is to be an expert at generating traffic, and quality traffic. Good traffic can turn into big dollars. If you can write about topics that are well read like finance, travel, or sports, you could become rich doing blogging. All you need is a way to figure out how to get a million visitors a month, and your cash register will get you into a million dollar house!
(1) Running multiple unrelated blogs is not easy. The key is studying traffic patterns
(2) When you run a blog, it is not easy to learn what works. Google Analytics helps!
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