Tag Archives: SEO Strategy

SEO Strategies — Revolving content & 2nd generation linked content

Categories: SEO | Tagged , , , , , | 1 Comment

Is SEO complicated?
People think that SEO is complicated. I don’t know enough about it to understand its complications. Google’s algorithms change unpredictably, but certain principles hold steady. Content is king, and good content draws in traffic. Google can tell if people like your content. Different IP addresses will come and spend time reading if it is good, plus people will tweet it, link to it and more. But, what is the secret?

Obviously, each page has to have some keyword focus with pre-planned keyword variations. But, there is a lot more to my style of simplistic SEO strategy. Keeping the content changing is critical. Busy pages should change their content every 10 days or so, while less traficked pages, perhaps every few months. You don’t have to change the entire content — just a link or two, or perhaps a paragraph. You need to schedule time to change your pages, and pre-plan what content you are going to put in at set intervals.

But, what about 2nd generation links? (not a real term by the way) What should my home page link to? Google likes it if a home page or big page links to pages that themselves link to good content. You link to pages that link to other good pages. Let’s say you have an informational site. Let’s say that you have a separate page for various types of sports. One main page for rafting, one for rock climbing, and another for skiing. Let’s say there are many more pages like this. The page could be purely paragraph style and have a few links embedded in the text. However, you could have another format for informational pages which would be link oriented pages that might look a bit like search results.

Imagine a page with 20 links. There could be two lines of commentary about each link under each link, and then a line of space. Imagine a home page that links to a dozen or so of these info-link pages. Great. But, it gets better. Imagine that these info-link pages are rotated every month. Each month you get a different dozen. Perhaps each month you cut one link to an info-link page and add another. You drop the page about rock climbing in June and add a page about baseball in its place. That way, your home page will be connected to 240 super content pages. Each of your 12 info-link pages that are linked to the home page link to 20 pages related to their theme content (a particular sport), and then the content is rotated so there is always something new.

What is the next step? Those info-link pages could also evolve and revolve as new links could be added to the list of 20 and others could be removed. Google likes live sites, so if yours is always having little changes happen, that counts in your favor.

My story is that my directory site 123notary has good rankings for city search results pages simply because the content is always revolving. However, our home page doesn’t change much and Google doesn’t give it a good ranking. We will change the programming soon to include revolving content. But, it is not a big deal, because our site is about search results and giving great information to the public — and we do this well.

The 20 day rule for Twitter & Google

Categories: SEO, Social Media | Tagged , , , , , , , , | Leave a comment

I love seeing how the mechanics of web optimization works. My life depends on it, and I am passionately interested in it. Basically, I have reduced SEO strategy down to a three simple rules.

(1) Keep your content correct, informative, well organized, and up to date. Find out what type of content people like to read, and keep giving it to them.
(2) Keep traffic constantly flowing to your site from adwords, blogs, and social media campaigns.
(3) If there is a spike in Google traffic on your blog, or Twitter activity, that peak will manifest itself on your main site’s web stats exactly 20 days later.

We had tried accelerating our Twitter interactions eight months earlier from zero to about 8 per day.. I noticed a spike in site traffic that started a few weeks after the beginning of our campaign. I wanted to try it again, because our site traffic increased by about 14%. Yes, we got about 16,000 extra followers per month. That translates into more long term income which is the final statistic in the long train of events.

So, I decided to do it again. But, I didn’t communicate clearly enough to my social media manager. She thought I wanted two interactions per day with followers. I wanted ten. So, we agreed upon seven interactions per day. Our traffic went from 28,000 per week to 30,000 on the week that had its mid-day 20 days after. Shortly after it climbed to around 31,000. Once again, about a 11% increase in a very short amount of time after we went from 2 interactions per day to 7.

I wonder what would happen if we did 30 interactions per day for a two month period. Maybe we should try!

Remember the golden rule of Twitter:
Although the top line total number of followers doesn’t mean anything, you can USE those followers who are relevant and interact with them to boost your web stats. So, the top line number actually does have a value, and a very significant value too!