I love seeing how the mechanics of web optimization works. My life depends on it, and I am passionately interested in it. Basically, I have reduced SEO strategy down to a three simple rules.
(1) Keep your content correct, informative, well organized, and up to date. Find out what type of content people like to read, and keep giving it to them.
(2) Keep traffic constantly flowing to your site from adwords, blogs, and social media campaigns.
(3) If there is a spike in Google traffic on your blog, or Twitter activity, that peak will manifest itself on your main site’s web stats exactly 20 days later.
We had tried accelerating our Twitter interactions eight months earlier from zero to about 8 per day.. I noticed a spike in site traffic that started a few weeks after the beginning of our campaign. I wanted to try it again, because our site traffic increased by about 14%. Yes, we got about 16,000 extra followers per month. That translates into more long term income which is the final statistic in the long train of events.
So, I decided to do it again. But, I didn’t communicate clearly enough to my social media manager. She thought I wanted two interactions per day with followers. I wanted ten. So, we agreed upon seven interactions per day. Our traffic went from 28,000 per week to 30,000 on the week that had its mid-day 20 days after. Shortly after it climbed to around 31,000. Once again, about a 11% increase in a very short amount of time after we went from 2 interactions per day to 7.
I wonder what would happen if we did 30 interactions per day for a two month period. Maybe we should try!
Remember the golden rule of Twitter:
Although the top line total number of followers doesn’t mean anything, you can USE those followers who are relevant and interact with them to boost your web stats. So, the top line number actually does have a value, and a very significant value too!