How to optimize your Stumbleupon PPC and Organic campaign

How to optimize your Stumbleupon PPC and Organic campaign

Stumbleupon is tricky. You have to do lots of stumbling to have the right to add pages to the organic search which respresents 95% of what is shown on their network. So, stumble away, and add lots of content. That is what I do. I add my best content, and some of it gets clicked on. It seems that entries with really good pictures do best. Remember, on Stumbleupon people are browsing hundreds of pages, and you will only get 5 seconds of attention unless you grab someone’s interest with good graphics. If people like your content, it will get shown more. Good luck.

Be cautious setting up your account — quirks & bugs
The Stumbleupon Pay-per-click program is tricky. Be careful how many views you authorize per day. My bank account was given a ride around the block a few times. I agreed to 100 clicks, but was billed $100 and given 600 clicks. I’m not sure what went wrong. At least I finally got some fast traffic for my blog. In any case, start by bidding on 1 click per day at a low level. Start with 1 click per day, and then adjust up later. Then use the manage function to adjust your daily budget for each campaign.

40 clicks per blog entry
I would get about 40 clicks per campaign and then use your Google analytics to see how long the average person spent reading. Many Stumblers have ADD and spend only 10 seconds on your site which is not worth paying for. But, if you attract some serious readers who spend some time and perhaps visit other pages of your site or blog, then you are in business.

See which blog gets folks who spend more than a minute on your site
I would try lots of different blog entries in your paid Stumbling campaign. Try them each for 40 clicks and keep the ones that perform well with high number of pages visited, and the highest amount of seconds or minutes on your site. Most of your campaigns will probably need to be discontinued — optimization is that way if you do it right! Identify the winners, and work with them.

Optimization is 20% strategy and the rest is trial, error, watching, and noticing. Interpreting the results can be daunting.

Good luck!

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