Tag Archives: Stumbleupon

Stumbleupon re-examined. What makes it tick (or stumble)

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I have been baffled by stumbleupon for months now. Each time I try something new, I fall on my face which doesn’t surprise me considering their name. I tried posting my best notary articles, comedy articles, business articles, but nothing got noticed unless I used their PPC campaign which ate up my budget without giving me much in return. But, then I opened my eyes and began to watch where I was going.

Getting followers
I have done well on Twitter, Facebook, Linked In, and am even beginning to get the knack of Google+. All of these social media engines let you post content, get followers and interact. On Twitter, I mastered the art of getting mass amounts of followers in record breaking time using the most effective techniques. It is routine to me now, and I can do it in my sleep from my nest. Facebook, we use a PPC system which gets us low-cost high-value followers quickly too. For Linked In we do manual outreach, and get a healthy amount of followers every week. But, for Stumbleupon it is a slightly different ballgame.

Commenting is key
I was frustrated. I was looking at the profiles for stumblers who had varying amounts of followers. Some posted, others didn’t. Some liked stuff, others didn’t. So, what gives? How do these guys get followers when I have only 1? How annoying! Then, I saw it — or should I say that I stumbled upon a reality. They were commenting. I saw that for each two or three comments they made, they got a follower. Hmmm. I love commenting. Maybe Stumbleupon is for me after all.

Getting reach
My first Stumbleupon article to get 33 views manually was a travel article. What I learned was that Stumbleupon is good for travel, but horrible for business topics while LinkedIn is the best for business. You live and you stumble. I picked a fun article from Lonely Planet, published it and got 33 views. I don’t know why nobody liked it. I think they should since it was a fun article about the friendliest city in the world. But, if I had more followers, I bet that I would get more views. If I had 1000 followers, it is my guess that those followers would mostly see what I posted and a few would like it, which would allow for even more people to see it, and the possibility of the article going viral.

I’ll let you know
Social media is an adventure filled with excitement, joy, learning, and mishaps. I’ll let you know if I learn anything in the next few months. You never know. I think I have stumbled upon something as this is the first time in human recorded history that I got close to three dozen organic views!

Social Media Optimization: Checking the effectiveness of each of your campaigns

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Social Media Optimization: Checking the effectiveness of each of your campaigns

It is a bit baffling these days with so many social media campaigns. Which ones should you use, and which ones do you understand? New ones come out every month too which adds to the complexity. Some are better for targeting younger folks, while Facebook is great for the 40-60 year old age segment. There are several analytics you need to understand when comparing social media venues.

(1) What is the cost of growing a particular campaign?
Do you spend three times the effort growing your Twitter campaign as your Facebook profile? Is your Stumbleupon or your Google+ a little faster to grow? Pay attention to how much effort goes into growing each type of campaign. On the other hand, if you really like a particular campaign, you will enjoy growing it which is another factor to consider.

(2) What types of results do you get after spending “x” amount of hours?
If you spend 100 hours on Twitter (did you count the hours?), how much gain did you get in your SEO? Can you measure that?

(3) What types of results did you get with $100 of pay-per-click on various mediums?
You can see how many clicks you got, and if there were any conversions that lead to traffic to your sales area in your site or actual purchases.

(4) How do you judge the quality of a click?
Not all clicks are created equal. Some lead to new followers, while others lead to sales. There are endless metrics you can use to compare click quality. If you are just starting out with a new network you can looks at: (a) How long each visitor spent on your site in seconds, (b) How many pages the average new visitor spent on your site. I learned that Facebook was better for one of my blogs while Twitter was better for another. So, there is no right answer. There are only answers that are right for specific situations. Also, consider which particular blog article you are promoting. Each different article will get different analytics, so get at least 40 clicks before you compare. Most new visitors will only skim your articles. Only a few will really read. The point here is to find out what percentage of your new followers will do some serious reading and clicking around.

(5) Sometimes the posts that did well on one network will do well on others
I noticed that some of the posts I had which did well on Google did well on Stumbleupon. We’ll see how that pans out in the long run. It is a little early to tell.

Good luck!

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What is the best social media network to test your content?

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Doing well at social media marketing is all about having great content. Popular content draws in the crowds and increases your interaction rate. Having lots of followers doesn’t benefit you on social media unless they interact, click, share, etc.

The problem is: what does well on one social network doesn’t always do well on other ones. Some social networks are more text oriented such as Twitter while some are more balanced between text and graphics like Google+. Others are much more photo oriented such as Stumbleupon and Pinterest. Putting aside the differences in networks, if you want to do well, you need to publish content that you know ahead of time will be popular. So, what is the trick?

Google+ is a growing network. They don’t have as many “active” members as Facebook or Twitter. My definition of “active” includes people who post several times a month, although Google+ has a high volume of members who visit their account at least once a month which is another metric of “active” that I don’t find useful. Google+ has less overall content on most topics that I am interested in. So, if you post on Google+, you might be a lot better off finding content that you obtained on a different network.

Finding Content
You can find great content anywhere. You can use Guy Kawasaki’s tips and use alltop, or some of the other content networks. I did not personally have good luck with these because their articles were not focused enough for my industry. You can Google article topic keywords. You can look on Twitter. Or you can make a long list of your favorite blogs and post their content and see what happens.

Testing Content
Being good at finding winning content is a very important part of the social media game. And yes, it is a game. Testing your content is the next stage of the game. How and where do you test your content? I recommend making a weekly list of one hundred or so articles that are very relevant or somewhat relevant to your industry or the interests of your followers. The only type of non-relevant content that does well with my networks includes travel articles with stunning pictures as almost everyone likes that. Make your list and then post these articles one by one.

Testing on Google+
I feel that Google+ is a great place to post really good content with stunning vertical photos. Photos that are horizontal, or that are not stunning tend to not add so much to the appeal of the post and don’t get that many more clicks than just publishing a really good article. Additionally, Google+ decides how many people to show your posts to. If you publish too many at once, they will not be seen by that many. You need to spread posts out on Google+, perhaps at least one hour apart for best results, even if you publish your posts on huge communities.

Testing on Twitter
I feel that Twitter is the best place to publish posts. If you publish more than two posts at the same time, you will lose followers quickly as they will be annoyed that you are monopolizing their feed. On the other hand, I had very good luck spreading test posts out every 3-10 minutes on Twitter. I got excellent feedback and did not lose hardly any members. It is not recommended to post more than 25 posts a day on Twitter or else Twitter will slow down how many profiles get introduced to your profile. However, if you did 33 posts a day for 3 days, or 20 posts a day for 5 days, you can test your 100 posts.

Analysis for Test Posts
After you post your posts, you can see which ones got favorited, shared, commented upon, etc. Keep a chart on paper or excel as to which posts got the most retweets, favorites, and comments. Guy Kawasaki puts the greatest value on retweets, while I feel that intelligent comments are more valuable as you can have a great dialogue and develop a much more close following with someone who interacts well. After you tally up the results for your 100 test tweets, pick your top five or ten and put them on Google+, Facebook, and your other networks. Please note that if you had content that performed in the top 20%, but is not on your top 5 list, but has a stunning photo, it will do better on Google+ because of the visual appeal, so you might add that to your Google+ publishing list.

By publishing only top, tried and true content, you will have a much more popular social media account. Additionally, you will save yourself the time of publishing junk on all of your networks. Yes, it takes time to test out content on Twitter, but once it is tested, you can use it on all your networks and you an use it more than once. Moreover, you can write your own blog articles based on topics that did well (that others wrote) that you published and learned were top performers on your particular network(s). Good luck!

How to optimize your Stumbleupon PPC and Organic campaign

Categories: SEO, Social Media | Tagged , , | Leave a comment

How to optimize your Stumbleupon PPC and Organic campaign

Stumbleupon is tricky. You have to do lots of stumbling to have the right to add pages to the organic search which respresents 95% of what is shown on their network. So, stumble away, and add lots of content. That is what I do. I add my best content, and some of it gets clicked on. It seems that entries with really good pictures do best. Remember, on Stumbleupon people are browsing hundreds of pages, and you will only get 5 seconds of attention unless you grab someone’s interest with good graphics. If people like your content, it will get shown more. Good luck.

Be cautious setting up your account — quirks & bugs
The Stumbleupon Pay-per-click program is tricky. Be careful how many views you authorize per day. My bank account was given a ride around the block a few times. I agreed to 100 clicks, but was billed $100 and given 600 clicks. I’m not sure what went wrong. At least I finally got some fast traffic for my blog. In any case, start by bidding on 1 click per day at a low level. Start with 1 click per day, and then adjust up later. Then use the manage function to adjust your daily budget for each campaign.

40 clicks per blog entry
I would get about 40 clicks per campaign and then use your Google analytics to see how long the average person spent reading. Many Stumblers have ADD and spend only 10 seconds on your site which is not worth paying for. But, if you attract some serious readers who spend some time and perhaps visit other pages of your site or blog, then you are in business.

See which blog gets folks who spend more than a minute on your site
I would try lots of different blog entries in your paid Stumbling campaign. Try them each for 40 clicks and keep the ones that perform well with high number of pages visited, and the highest amount of seconds or minutes on your site. Most of your campaigns will probably need to be discontinued — optimization is that way if you do it right! Identify the winners, and work with them.

Optimization is 20% strategy and the rest is trial, error, watching, and noticing. Interpreting the results can be daunting.

Good luck!

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