I have been doing marketing for my entire life it seems. I remember as a kid, I marketed my lawn mowing business. I came up with sweat intensive methods for attracting clients in a heartbeat. I used to write an estimate on a flyer and leave it under their door mat if they were not home. I got hired by 10% of the people I left a flyer with. That is phenomenal. But, it is because I used a personal touch, and gave a quick and customized bid to everyone. Being fast at doing accurate estimates has its advantages.
As an adult, I have been running websites for more than a decade. It is hard to run a website, and the marketing keeps changing. Google is basically in charge, so whatever they like, you had better do!
The Lamborghini effect
It sounds like a movie. The Italian Job, The Bridge on the River Quai, The Lamborghini Effect — playing at 5pm, tickets sold at the door. Basically what I am talking about is having a marketing methodology so potent, that if you just tap the gas pedal, you will hear a huge “Voom” sound, and magic will happen. Today, I had a Lamborghini moment, if I may coin that phrase. I published a popular blog entry. But, I had also channeled some traffic to my outsourcing blog (the one you’re reading,) from my newer travel twitter which gets a lot of retweets. The result is that my traffic was more than double for a few days on my blog. Wow! All I did was tweet a few tweets and voom!
Followers are useless, you need results!
Lots of companies and individuals are in social media marketing, and claim to be good at it. You will see offers where they can get you 2000 followers overnight for a low fee, or maybe even 30,000 followers. Followers are useless. You need relevant, active, engaged followers, even if you only have a hundred. Most companies hire people who are not that experienced, and who will not get you amazing results. They will get you some new followers, maybe write a few tweets if they can even write well, and perhaps get you retweeted a few times. There is no focus on results, only on spinning the wheels. I don’t like this. I not only want results, I want to be blown out of the water. Real results are traffic to your site from clicks, and getting new customers — not new dormant followers who just sit there collecting cyber-dust.
My goal in social media is to learn how to get results so potent that I can help others to promote their social media campaigns. I want one or more twitter accounts, and blogs that get so much active traffic, that one tweet from me, and you won’t know what hit you! It amazes me that my older Twitter accounts have 4000, or 8000 followers, but only get retweeted two dozen times a month, while my newer travel twitter gets two dozen retweets per day, on a bad day. Wow! But, what if I can get my campaign to the point where I am getting hundreds of retweets per day? I think it is possible.
As far as blogging is concerned, by blogging more and more, I learn what is popular and what is not. Writing a popular blog entry in a niche market can get you a few thousand clicks over the life of the blog entry. Some entries get a lot of clicks their first week, while others slowly get clicked on and attract search engine traffic over years. Some of my most popular blog entries were written in 2011 by the way! My goal is get better at identifying what people like, and to continue to write more popular blog entries. I want to get so good, that all of my blog entries are popular. We’ll see what happens, but it is going well so far.
Most social media companies will give you “a” Twitter account and “a” Facebook account and perhaps a blog that is “blahg.” Don’t settle for less. I like it when you get results that are so amazing that you say, “What happened?” That is the Lamborghini effect in Social Media Marketing. Once you’ve experienced it you’ll never forget it!