Tag Archives: Social Media Companies

The Lamborghini effect in Social Media marketing

Categories: Popular on Google+, Semi-Popular, Social Media | Tagged , , , , | Leave a comment

I have been doing marketing for my entire life it seems. I remember as a kid, I marketed my lawn mowing business. I came up with sweat intensive methods for attracting clients in a heartbeat. I used to write an estimate on a flyer and leave it under their door mat if they were not home. I got hired by 10% of the people I left a flyer with. That is phenomenal. But, it is because I used a personal touch, and gave a quick and customized bid to everyone. Being fast at doing accurate estimates has its advantages.

As an adult, I have been running websites for more than a decade. It is hard to run a website, and the marketing keeps changing. Google is basically in charge, so whatever they like, you had better do!

The Lamborghini effect
It sounds like a movie. The Italian Job, The Bridge on the River Quai, The Lamborghini Effect — playing at 5pm, tickets sold at the door. Basically what I am talking about is having a marketing methodology so potent, that if you just tap the gas pedal, you will hear a huge “Voom” sound, and magic will happen. Today, I had a Lamborghini moment, if I may coin that phrase. I published a popular blog entry. But, I had also channeled some traffic to my outsourcing blog (the one you’re reading,) from my newer travel twitter which gets a lot of retweets. The result is that my traffic was more than double for a few days on my blog. Wow! All I did was tweet a few tweets and voom!

Followers are useless, you need results!
Lots of companies and individuals are in social media marketing, and claim to be good at it. You will see offers where they can get you 2000 followers overnight for a low fee, or maybe even 30,000 followers. Followers are useless. You need relevant, active, engaged followers, even if you only have a hundred. Most companies hire people who are not that experienced, and who will not get you amazing results. They will get you some new followers, maybe write a few tweets if they can even write well, and perhaps get you retweeted a few times. There is no focus on results, only on spinning the wheels. I don’t like this. I not only want results, I want to be blown out of the water. Real results are traffic to your site from clicks, and getting new customers — not new dormant followers who just sit there collecting cyber-dust.

My goal
My goal in social media is to learn how to get results so potent that I can help others to promote their social media campaigns. I want one or more twitter accounts, and blogs that get so much active traffic, that one tweet from me, and you won’t know what hit you! It amazes me that my older Twitter accounts have 4000, or 8000 followers, but only get retweeted two dozen times a month, while my newer travel twitter gets two dozen retweets per day, on a bad day. Wow! But, what if I can get my campaign to the point where I am getting hundreds of retweets per day? I think it is possible.

As far as blogging is concerned, by blogging more and more, I learn what is popular and what is not. Writing a popular blog entry in a niche market can get you a few thousand clicks over the life of the blog entry. Some entries get a lot of clicks their first week, while others slowly get clicked on and attract search engine traffic over years. Some of my most popular blog entries were written in 2011 by the way! My goal is get better at identifying what people like, and to continue to write more popular blog entries. I want to get so good, that all of my blog entries are popular. We’ll see what happens, but it is going well so far.

Most social media companies will give you “a” Twitter account and “a” Facebook account and perhaps a blog that is “blahg.” Don’t settle for less. I like it when you get results that are so amazing that you say, “What happened?” That is the Lamborghini effect in Social Media Marketing. Once you’ve experienced it you’ll never forget it!

Twitter & the American Dream: The chance to make it big is possible

Categories: Of Interest, Social Media | Tagged , , , | Leave a comment

I am excited about Twitter, because it has offerings similar in spirit to the American Dream. But, it is different as well. The American dream is that if you work hard, you can make it here. It doesn’t matter where you are from, what you look like, or even if you speak English well. If you work hard and take risks, anyone can make it in America — and have the house with the two-door garage, a wife, two kids, and a dog named fluffy. Twitter’s offering is a little different.

Twitter’s opportunity is similar to the internet’s opportunity. The beauty of the internet is that sites around the world compete for placement on Google and for traffic. Only one site in a particular niche can be the most popular. Twitter is a little bit similar in nature to this. On Twitter, you can come out of nowhere, and go VIRAL immediately and gain a MILLION followers overnight. It is possible, although not likely. People always dream of going viral, and marketing managers always talk about it. But, the realities are something you need to think about.

It takes SKILL to go viral. Being viral means that you tweet something, someone else retweets your content, and one or more people viewing your tweet on the network who retweeted you — will retweet you again. Being viral could land your tweet in the inboxes of millions of viewers overnight. In real life, it takes years to build up the skill necessary to be popular on Twitter. Most people do not develop that skill even if they are social media professionals — at least not to the level necessary to go viral regularly. Remember, that people who do social media for a living make around $20-80,000 per year. If they knew how to go viral, they could make millions per year and wouldn’t be working for that dumb social media company anymore, right?

I have spoken to staff at multiple social media companies. Nobody was willing to help me write tweets as a separate job description at any of the companies. None were even interested or had tips. So, I had to learn myself. I network with others to do tweet writing by the way. After almost four years of writing tweets, my tweets are finally beginning to be popular. I have written a few that got four retweets. But, what if I can learn to write material so hot that it gets a million retweets?

Twitter is wonderful because it identifies and promotes hot content. If you know how to write content that people love, you can go viral. I am at the level where I can write comments on other people’s twitters and get retweeted 30% of the time. Maybe with a few more years of hard tweeting (hard twork) I can tweet my way to stardom (Twitterdom). Wish me luck! I’m not sure I’ll make it, but at least Twitter affords the opportunity and a chance.

Imagine what my businesses would be like if I had a million followers on Twitter. I would be rich and would have more time to write blog entries! Yay!!! (and a yacht with internet connection)