Carbonating my Business Blog with Some Fizz
I am a business person, and if you read my blog regularly, it is likely that you are too! I struggled for a long time to find people who could help me blog. Sometimes people would think of generic sounding topics while others came up with bizarre and interesting stories. However, to have a constant supply of zany and interesting ideas, I needed more. Since I am a business person and very active on social media, I am bombarded with blog titles of every description and have no trouble thinking of more. I can easily write about business themes. So, if I hired someone with a business mind just like me, what would be the point — we already have a business mind here. What readers like, is some pizazz, and some clever jokes thrown in — and some professional proofreading never hurts ether — make that “either”.
Business + Humor = Success
Laugh and the world blogs with you. As a writer for three blogs, I like to throw some humor in on a regular basis. However, as a shrewd businessman, I’m shrewd enough to know I have no business writing comedy! The point is to align two different types of minds with different but complementary skills. In my case, I have a business-oriented mind with some industry-specific knowledge. My comedy writer is not only a comedian, but is a seasoned writer capable of professional proofreading — and that’s no joke. (The last time I put an ad in the paper for a seasoned writer, I got a Cajun guy from Baton Rouge with absolutely no experience applying for the job!)
Collaborative Brainstorming With Finesse
My writer and I join forces and in an hour can brainstorm more than a dozen interesting and funny blog titles. Then, we sometimes work together to develop themes. The actual writing of the blog might be done by him, or by myself and then “touched up” by him. He’ll clean up some small mistakes, find some areas that need finessing, and he’ll also ramp up the humor wherever possible. The other people I interviewed either couldn’t think of even one blog title, or came up with titles that sounded as cookie cutter and generic as the description cookie cutter and generic. My comedy writer comes up with stuff that is off the wall, but that is always a hit with both of the industries that I cater to.
Two Similar Minds — a Two Headed Monster?
If two like-minded business people wrote blogs together, there would be no jokes. They would debate whether or not to have pie charts, or graphs. Whether to cater to the lay-person, or higher level professionals. You might learn something before falling into a deep slumber reading their informative articles. If my comedy writer worked over their blog, he would chuck the charts and throw the pie graphs in their faces and start all over again to find a more laughable way to present the facts! Graphs and charts enhance the digestibility of information, but without a spoonful of sugar, the medicine won’t go down.
On the other hand, if you partner up with someone whose thoughts are completely out of sync with yours, you won’t get anywhere collaborating. Finding your perfect match is not easy in the writing world. Rather than a comedian, it could be a stunt driver or a bartender — and I’ll drink to that, preferably not while stunt driving! But, whatever you do, don’t hire a CEO to help you with your business blog!
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