Passive Social Media growth is exciting

Many of us are very active on social media. It has been my obsession because my SEO power depends on it. Maybe one day if I get a little smarter, people will hire me to be a consultant. I have read many blogs where the “experts” tell us to focus on one social media account and really grow it big. This makes sense. If you have ten little social media accounts, you will publish your article ten times and get hardly any clicks for your labor. But, with one big account, you can publish one post, and get a landslide of activity. This is the reality of my Facebook account. Our best post got us 1000+ clicks, and we get tons of new customers from this network! Lucky me.

I work hard on my Twitter campaign, but it has little to show. However, I just started a Google+ group for my notary directory. We are getting people coming out of the woodwork who already know us, who want to join my network. I don’t have to do much other than to just have a presence with a few posts and I get hundreds of followers.

I’m using the wisdom of Aikido which is a Japanese martial art where you use the force of your opponent against him. It is sort of a Zen principle of sorts. The same can be applied to social media. If you are unique in your industry, just be being present on a particular social channel, people will come looking for you. Let them do the work instead of you.

We started a Linked In campaign a few years ago. We didn’t promote it at all. We just added a link from our home page and we got almost 2000 followers (many are very active too) in a few years. But, we did almost nothing. Now, we are publishing really interesting articles and discussion topics and growing even more.

I’m not encouraging anyone to be lazy, but there are ways to benefit from social media while doing the minimum. These ways should not be overlooked!

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