In the old days, I would just tweet my blog posts. I would write multiple tweets for popular posts. But, I would retweet posts that got more attention on Twitter. This turned out to be a good idea and a bad idea. After inspecting my analytics, I learned that we weren’t getting many clicks from Twitter.
My recent experiment was to post all of my blog entries. There are about 800 of them, so I posted them one by one. The ones that got clicked on were ones that I did some testing on. I tested a few dozen posts to see how well they would do if I published them multiple times to attain 100,000 impressions. I have 9000 followers on one of my business Twitter accounts and 19000 on the marketing account. I posted tweets on the smaller one, and then retweeted them each five times on the larger account over the course of 30 hours. The total number of impressions would be slightly above 100,000. I learned that some of the posts I had been ignoring for years did very well on Twitter. A few posts got two or three clicks when published with 100,000 impressions while many only got one.
I also learned that the average click rate for blogs published once on Twitter (instead of five times in a day) was roughly 1 in 98,000 impressions which is an interesting stat to know. Now I know what to expect when my Twitter followers grow to a few hundred thousand hopefully in a few years.
Doing well on Twitter takes a lot of work and there are a lot of things to measure and a lot of ways to measure various analytics and metrics. So, try to think about ways you can measure what is going on with your Twitter account.