Author Archives: 123outsource

A new pay scale lifecycle strategy for India’s younger IT workers

Categories: Software Development | Leave a comment

I just got off the phone with one of the most intelligent managers from India who I have ever talked to. He had visited 25 countries in his life and had decades of experience working for very respectable larger U.S. companies. He and I commiserated about how helpless we felt that the good programmers and IT workers almost all seemed to get poached or eaten up by the larger companies out there.

Trying to find good programmers is hard when they get poached.
As a person who relies on software outsourcing companies for tasks such as PHP, .Net, VB, Java, etc., it is always a problem to find experienced programmers. There are experienced workers out there, but their level of availability is always very low which is a huge problem if you need to get something done. The less experienced workers are always available, but seem to get stuck on programming tasks the minute there is any unexpected complication. The most efficient way to deal with this dilemma is to have the more experienced workers watching over a dozen less experienced workers. The more experienced worker should ideally not do any work himself other than to help the others, or fix their errors, test them, and guide them. But, what can you do if every worker you’ve ever had leaves the company after working exactly five years because a bigger company bought them out so to speak?

A job at a large company helps you get married in India
In India, the culture is different than other countries. Marriage is a big deal in India. To get a good match, you need to come from a good family, your dad needs to have a government job (as that was fashionable a generation ago,) you need to have a software or engineering job for a large company (preferably a JOB at a MNC that does BPO and will give you good PAY.) Even if employees have to take a pay cut to work for a larger company, they often will simply because the status of the bigger company will help them get married and impress those in their social network and family. Additionally, the prospect of foreign travel or working overseas is possible in larger companies like Sun, Tata, Infosys, Wipro, etc. Smaller companies typically offer a dead-end with no room for advancement — or at least that is the perception. In countries in Eastern Europe, it is more common for experienced programmers to be willing to work for smaller firms, but not in India.

The solution is a pay-grade change and status change at smaller companies.
Since the five year mark is when most decent employees get inducted by larger companies, small companies need to create a system offering an incentive not to quit to join a larger company. Women also pose a problem as they have the biological habit of getting pregnant. So, incentives for what Americans call, “Planned parenthood” would help if it could get ladies to plan several years in advance when they want to get pregnant and leave work. My idea for incentives would be that employees should get smaller pay and smaller raises their first two years. But, starting at around three and a half years, they should start getting larger raises and their pay should go significantly up if they are any good. They should also know other older people who stayed at the company who are getting substantially higher than average pay. It might be worth it for the company to take a loss on senior employees just to set a precedent that those who stick around will be rewarded without question.

3.5 years — the raises should start adding up
The more sophisticated companies such as Google don’t like bonuses as much as giving regular raises every 90 days. It keeps people on their toes more. The raises could be slower the first 3.5 years, and then speed up from year 3.5 to around 7. Once an employee hits seven years, their raises could slow down a bit, but they would be getting paid a lot more than most other employees at similar levels in India.

International travel as a status benefit in small to medium Indian software firms.
For companies with 20-200 employees, it might make sense for them to send some of their employees overseas to meet with clients or even work overseas just for the status appeal. In India, status can make you or break you. If employees at the 5 year level feel confident they will be able to travel to Australia to have higher level meetings, they will be less likely to leave the company. Even if the meetings are not completely necessary, don’t tell them that. Make them feel like a star, and then your team as a whole will stick around for many more years. If Naran gets to go to Ireland on business, then Pratip, Prakash, and Prashant will stick around in anticipation that one day maybe they will be able to go on a prestigious business trip and feel like they are going somewhere in life!

Summary
My solution is very simple. Give people what they want when they want it and make it hard for them to leave you. You could have nice offices and better working conditions to keep people around as well. There are hundreds of techniques for getting your workers to stay. It is worth investing in this science of psychology, otherwise you’ll end up like the others with only inexperienced workers who can’t function under pressure!

joke:
How would you like your programmers?
Preferably seasoned & well done — and I would like them broiled, but not poached!

Getting a new client is 6x as expensive as maintaining an existing one

Categories: Marketing | Tagged , , , | Leave a comment

Customer retention is the name of the game for big companies who study analytics. I bet you study analytics too, right? Or, at least you take an interest in them, right? Well, if you don’t study analytics you can not be efficient as a business person, so it is time to start thinking about them now!

I read a study about a decade ago. It caught my attention since I’m a numbers and an efficiency oriented guy. The study said that for some of the larger phone companies, it was SIX times as costly to win over a new client as it was to maintain or retain an existing one. Phone companies are not limited in their size like our tiny companies. They can buy a new branch office in some remote part of the world at the drop of a hat (or a pin in the case of Sprint). They can maintain infinite quantities of customers and they try to get them too.

But, winning over a new customer for a phone company is not easy. They have to have special promotions, advertising (which is expensive), they give discounts for the first several months, or they give you a free piece of hardware. Many companies take a loss when trying to attract a new client. The costs only pay off if you can keep them for a long time. Maintaining an existing client is easier.

If someone is a client of your outsourcing company such as a call center, data entry company, etc., then they will have to go to a lot of trouble to find another company to take their job. If you are lazy, give bad customer service, or try to cheat them, they might leave you. Did you bother to calculate the long term profit that you could have gotten from that client in the life of your relationship?

What if your average call center client spends US$200,000 in the life of their relationship with you, and what if your profit margin is 5%. You just lose $10,000 by losing that client. Some companies try to cheat clients by a few hundred here or there in the beginning of their relationship. Perhaps they cheat to see if they can get away with it. Or, perhaps they cheat out of nature. Let’s say that you are getting $1000 per month from a client who would stay with you for four years. You will earn a gross revenue of $48,000 from this guy. Let’s say that in month three you try to cheat him out of $300 by creating a confusing bill with some undiscussed extras on it. He will start off by arguing with you. If he gets fed up he will go to another company. You will lose your $48,000 gross and $2400 long term profit because you tried to cheat him. Bad karma and dumb if you ask me!

What if you are just too busy to deal with your client’s concerns and complaints? The girl on the phone talks to quietly and your client’s customers complain about her. Are you too busy to find your client a new girl? Would it cost you 10 hours of labor to get a new girl? How much would it cost you if you lose the client altogether? How many hours would it take you to find a new client like him. Do you think about this? Maybe you should start thinking about this!

If analytics are a mystery to you, then find a friend who can explain basic business math to you, so you realize what you have to gain or lose by various types of business behavior!

You might also like:

Gaining market share or gaining the type of market share
http://bpo.123outsource.net/2013/07/18/gaining-market-share-or-gaining-the-type-of-market-share/

Social media & promoting your products with humor & information
http://bpo.123outsource.net/2013/05/28/social-media-promoting-your-products-with-humor-information/

How many hours does it take to hire someone?

Categories: Management | Tagged | Leave a comment

How long does it take to hire someone?
Does it depend on what type of job you are hiring for? Does it depend on how picky you are? Does it depend on your hiring procedures? And are you the manager active in this process or do you have others to facilitate? Many managers have other staff members handle the hiring process. The manager handles the second interview, but not the first. This makes it easier. I do not have people to help with the hiring process, so I have my hands tied as it takes a long time to coordinate with everyone.

If you put an add in Craigslist or the paper, you might be inundated with calls and emails. If you are busy working, or you are behind on your work, how do you make time for all these emails and calls? How do you make time to interview possibly twenty or more people? It is very time consuming. If you are thorough, it could take 100 hours just to hire one person. And what if after all that time invested they just quit and leave you high and dry?

On the other hand, if your staff handles the emails, calls, and coordinating interviews, and you just lay back until the second interview process, you might only have to invest about five hours doing five 2nd interviews. That sounds a lot more manageable.

Personally, I would rather have staff that sticks around. I don’t like going through hiring, firing, rehiring, quitting, hiring, etc. And also, I like to test people out before I hire them. See if they are any good, and see if they are loyal before giving them any real responsibility. Cautiousness has its price, but so does going too fast!

Mumbai BPOs in the news

Categories: India | Tagged , , , , | 1 Comment

Facts of interest about BPOs in Mumbai
 
Which metro gets the most outsourcing?
Mumbai is the second most popular outsourcing destination in india with 60,000 employees in the BPO sector according to siliconindia.com with Bangalore in first place and Delhi down from second to third place this year.  
 
Mumbai BPO employee was run over by a train.
It was reported on Dec 16th, 2010, on ndtv.com, that a 19 year old boy named Mohammed was talking on a cell phone and was run over by a train in Mumbai.  His legs were severed and he had serious head injuries and died later at a Vashi Navi Mumbai hospital.  The train was honking at him the whole time, but I guess Mohammed’s attention was distracted.  India is in dire need of much higher safety standards because thousands die annually from unnecessary and tragic accidents.
 
BPO’s in Mumbai and the handicapped
A Mumbai BPO called Barrier Break Technologies specializes in creating websites for the handicapped.  This company tests websites and designs websites for big ticket clients such as their government and a handful of international clients.  Not only does this company design sites for the handicapped, but this Mumbai  BPO’s workforce is made up primarily of disabled or differently-abled staff members. 
 
Honestly, the terms disabled and differently-abled don’t do a person justice.  We are all abled in many ways, and a challenge to our mobility or health should not limit us from having a productive work and recreational life.  I personally prefer the term physically challenged.   Its a broad, general, and beneficially vague term.
 
India needs to do more for physically challenged individuals, to help them get around more easily and safely, not to mention finding ways for them to have an optimal work life.  A friend from Hyderabad once made this quote, “In India, when you are handicapped… you are really handicapped… there are no ramps, no help… nothing”
 
Another Mumbai BPO called Intelenet hires 5% of their employees who are “uniquely-abled”.  This company tries to give individual support to these employees.

Please visit our BPO Mumbai page

Don’t expect to get paid more due to your GPS coordinates

Categories: America, Of Interest | Tagged , , , , , | 1 Comment

Don’t expect to get paid more because you were born in a particular country. Americans feel that they intrinsically deserve more money for doing certain tasks. Americans also feel that because the cost of living is higher in the United States, that therefor, they should get paid more.The truth is actually very interesting. America is actually one of the most efficient countries on earth. You get more land per dollar than almost anywhere else on the planet. It is cheaper to purchase a house in Oregon than it is to buy an equally sized house in Pune. A laptop in America costs less than the same laptop in Mumbai. America is not more expensive, except for labor and healthcare. Additionally, an apartment in an expensive part of Los Angeles is $2000 per month for what you might be able to get in Tennessee for $350. Costs in America really vary, so we can’t generalize about what “costs” are in America.

Moreover, American workers typically produce a lot more output per hour than people do in most other countries. Countries like Norway, Japan, Korea, Singapore, and the United States produce a lot of output per-capita. People at Indian BPO companies typically get less done per hour and make more mistakes that require redoing the same task multiple times.

My findings are that many Americans merit more money for particular tasks than overseas counterparts because of better skills, more efficient output, and better communication skills. The fact that it is more expensive here has nothing to do with anything.

On the other hand, Filipino call center workers are nicer and smoother than their American counterparts and can get done roughly as much work as well. Over time, the Philippines has been gaining market share for call center business and their wages have not been going down. You are worth what you are worth, so leave your GPS coordinates out of it!

Your GPS doesn’t determine what our BPO is worth!

Tweets:
(1) Just because you live in America, it doesn’t mean you deserve to get paid more.
(2) Americans get paid MORE per hour AND the cost of land and food are LESS in the US too!

You might also like:

Outsourcing Obamacare
http://bpo.123outsource.net/2014/01/14/outsourcing-obama-care/

Rates for Office Space around the world compared
http://bpo.123outsource.net/2013/12/19/rates-for-office-space-around-the-world-compared/

Is it a spiritual success to be calm when your site is down?

Categories: Of Interest | Tagged , | Leave a comment

Is it a spiritual success to be calm when your website is down?

The meeting
I had a meeting with a very talented programming boss. He was the brightest and most on-the-ball guy I have ever met in my work. I know many bright people, but this guy had a type of focus that others just will never have. This meeting was an interview where I wanted to hire them for regular programming tasks in particular languages. During the interview my main site went down. My site is on a very difficult server, and it goes down every several weeks. I am used to it. I am not even phased. Sure, we get 7000 visits on a busy day, but this is what life is like. It is is down at 1pm, it will be back up soon after I send an email and a quick phone call. Wait and come back later. The programming boss was more concerned than I was about my site being down. I explained to him that I had just meditated for two hours at an ashram and that I was at one with the universe. Of course I care if my breadwinning site is down, but this is how life is, and my practice is to see if it is still down after 20 minutes, and then email tech support. He said that I needed to interrupt the meeting and deal with it right NOW!

Panic attacks!
I remember how my career in web business unfolded. How I started by bootstrapping, putting my pennies together. Getting a little help from my dad with some simplistic programming. My dad was a computer genious in his time, but that was with very different technology. Web technology is something he recently learned, but never mastered. I put together a site, and kept growing it. After three years it started making some money, then more, and more. I remember, how in those days, if my site went down, I would almost have a heart attack. I literally had anxiety attacks and panicked. Once my site was down for 24 hours due to a very nasty bug. I had some very reliable programmers taking care of me at the time, but I still was so nervous.

I have calmed down
Now, it is 12 years after the inception of my main site. I have calmed down a lot. If it goes down for an hour, I know how much it costs. I know how many pay-per-click dollars I lose. I know how it frustrates my users. I know how many angry emails I will get. I have gone through this so many times, that I am completely calm when my site goes down. The level of calmness is so striking considering how I used to be. So, when that programming boss told me that I should be upset that my site was down I thought about it. Looking back, sure I should get that site back online fast, but it is a sign of some great spiritual success from my 22 years of meditation to have such a deep inner calmness when problems arise.

Measuring spiritual progress
Spiritual progress is not something that regular humans can measure. Only the gurus have the right, or the ability to judge this. But, we can see signs of progress. It is foolish to judge a person by how they behave when things are good. See how they behave when something happens that upsets them. That is the true test.

Outsourcing to Russia: hour padding seems to be cultural

Categories: Of Interest | Tagged , , , , , | Leave a comment

During our worldwide search for quality custom .net software developers and PHP developers, we encountered many interesting people in Eastern Europe. We were disappointed that the number of hours they wanted to do a relatively simple task was roughly double, triple or quadruple what our local provider (who had 20 years of experience) thought was necessary. Hour padding seems to be an unfortunate fact of life in Eastern Europe, and especially with programmers in Russia. What we learned is that some companies only cheat you a little bit while others cheat to an extreme. So, when doing business with the East (outsourcing to Belarus, Ukraine, Romania, Poland, etc.), be very wary of how long they want to complete tasks that you are familiar with, so that you have an idea of how much you are being ripped off.

Also beware of their pitiful excuses for hour padding. “We are just being cautious.” How does a 40 hour job become 200 hours, I asked? I was then asked where I came up with a figure of 40 hours, and told that it was not a 40 hour job. Whenever you base how long a job should take, you have to base that on some standard that is somewhat fixed. A new programmer could use a very unpredictable amount of hours to do a relatively simple task. But, a programmer with five or more years of experience should be able to complete standard tasks in a somewhat standard amount of time. If Mark can complete a certain task in five hours, I say, “It takes 5 Mark hours to do this”. So, if you need 20 hours for the same task, your hour is worth 15 Mark minutes! Very inefficient.

Basically, you need a trusted and competent programmer to bid on a task to see how long it really should take. Then, you take that number of hours and compare it to a few bids from other providers who you are less sure about. The competent programmer might not have time to do the job, but they might have time to give an estimate. The competent programmer might charge 5x per hour as well, which is why you might think about offshoring the project.

Hour padding seems to very an integral part of Russian and Ukrainian culture. In our experience, 100% of companies in Eastern Europe do hour padding. Indians are actually much better in this respect. Roughly 20% of Indian software companies can deliver efficient results with another 20% giving results that are not that inefficient, leaving 60% who you should avoid due to hour padding or incompetence. In Eastern Europe, 0% were efficient, with 10% who were barely acceptable in terms of time efficiency and 90% who you should not even consider.

But, before you write off Eastern Europe, they are reputed to have a higher quality of accuracy for software work than other countries. I think that a few companies in that region deserve a fair chance. Even if they charge you for too many hours, their rates are very low and maybe their quality is better than you would expect!

You might also like:

Steve Jobs watched his programmers carefully — so should you!
http://bpo.123outsource.net/2013/10/10/steve-jobs-watched-his-programmers-carefully-so-should-you/

How good are you at estimating jobs?
http://bpo.123outsource.net/2013/10/09/how-good-are-you-at-estimating-jobs/

Tribal people on Facebook

Categories: Humor, Social Media | Leave a comment

Sally and Jeff had dreamed of visiting the remote islands of Indonesia. Finally, their dream came true. But, the dream turned into a nightmare as the ship they were on sank, and they had to swim to the nearest island which was not that near. They almost died trying to make it to that island and when they got there, it was not inhabited. Sally and Jeff were suburban American types. They didn’t know how to make rafts or survive on an island. To stay alive they had to learn how to shake coconuts from trees and create shelter from the rain which got out of hand. They stayed on that island for ten years as they didn’t want to risk death and as nobody came to rescue them. But, then they grew restless and wanted to escape their fate. They didn’t want to die alone on this island.

So, they put together a basic raft. They agreed that perhaps they would live and perhaps they would die, but who cares. Their life was so boring anyway. After paddling for a few days, their water and food was almost all used up. They became weak and just lay around all day. During their sleep a tribal group paddling type of a canoe found them. The communication between the tribal people and our American friends was not so graceful as Jeff was not fluent in “Ooga-Booga.”

The tribal people took them to shore, and gave them food and shelter. Sally and Jeff thanked them and made head nodding gestures to show their sincerity. After Sally and Jeff recuperated, it was time for a feast and then for show and tell in Ooga-Booga-nese as usual.

SALLY: Thanks so much for a lovely feast. (rubbing her belly)

TRIBAL GUY: You look… Facu-booga.

SALLY: I have never heard of Facu-booga

Now, keep in mind that Sally and Jeff have been out of circulation for so many years, they have no idea what an i-phone is or what Facebook is. The only Zuckerberg they know is a nice accountant back home.

TRIBAL GUY: Look…. i-phonoo

SALLY: Hmmm (looking inquisitively) I have never seen a device like this. I wonder what it does? She touched a button and there was a sudden flash. Sally jolted back in surprize. The tribal guys all laughed. Then Sally squinted, and sniffed this strange device. Finally one of the tribal guys took a selfie and showed Sally the photo on the screen. Sally said, “wow” and was very impressed.

TRIBAL GUY: You likoo…

JEFF: I’m sorry, I have no idea what you are talking about.

Then, the tribal guy put his finger in the air as if to say “wait!” Another tribal guy showed up. The other tribal people were all wearing tribal looking outfits, and were 80% naked. But, this new guy was dressed in an oxford shirt and had a short haircut. Could it be that he went to school in a nearby Anglo town wherever this place was? They were actually in a tribal part of Papua New Guinea and in fact there was a nearby Anglo town.

YOUNG TRIBAL GUY: Hello mates. What my mates were trying to ask you was if you could like them on Facebook?

JEFF: Sure, but what is Facebook?

YOUNG TRIBAL GUY: You’ve never heard of Facebook? Where have you been for the last ten years?

JEFF: We’ve been stuck on a tropical island with no electricity and with coconuts and fish as our only source of nourishment.

YOUNG TRIBAL GUY: Oh, no wonder mate. Well, I can get you set up on Facebook right away, and we’ll have some Ozzie food liike shrimps on the barbee. Does that appeal to your Sheila?

JEFF: I think of her as more of a Sally than a Sheila, but yes, that sounds great. I would love to eat shrimp and start a Facebook account now that I know I’m not going to die soon.

Quantity vs. Quality in Blogging?

Categories: Marketing, Social Media | Tagged , | Leave a comment

Is it better to write a bunch of mediocre material, or a handful of really good pieces? If you have a blog, you will notice that you cannot get decent search engine placement unless you have at least 200 articles, and some keyword variations or keyphrases that are getting noticed on Google. You need regular material to tweet on twitter, and lots of material to share on Facebook. So, do you need quality or quantity? Neither! You need articles that match the interests of your readers whether they are well written or not. People would prefer to read a poorly written piece about their favorite restaurant than a professionally written piece about the how the president of Congo lost his keychain.

Critical mass
Once you have attained critical mass and have written enough to populate your blog with one or two pieces per day, then you can think about quality. You could spend extra time on themes that your analytics show that your readers are almost sure to like. Or, you could touch up existing pieces that your readers already liked. If you touch up the top 5% of your material, you can link to those special entries from other entries, creating a chain of reading pleasure!

How long does it take to touch up materials?
I spend anywhere from forty-five minutes to three hours with a professional writer just touching up a single piece. This costs hundreds and is not worth it unless you have a good strategy. Touch up work before you do a major promotion of that work. If you are going to use Facebook PPC, or use it regularly on Twitter, or link to it from many other entries — then a touch up might be worth your money. But, what about articles that nobody likes no matter how well written they are? Let them sit by the side of the road. They are not worth it unless you are a top-notch fancy blog for a huge company where reputation is paramount.

Good luck!

You might also like:

When you don’t blog, you miss it!
http://bpo.123outsource.net/2013/07/21/when-you-dont-blog-you-miss-it/

The art of the blog
http://bpo.123outsource.net/2012/11/29/the-art-of-the-blog/

Marketing and interaction
http://bpo.123outsource.net/2012/08/17/marketing-and-interaction/

Blogging gets me clicks from the USA

Categories: America, Analytics | Tagged , , | Leave a comment

As I promoted my outsourcing directory, I got lots of clicks from India, but found it hard to find browsers from the USA. I found that PPC programs delivered me clicks from whatever country I wanted, but at a hefty price. As I did more with blogging and wrote more popular entries, I saw my clicks triple from the United States. My overseas clicks didn’t go up that much, except for some reason in Bolivia. Maybe they need call center services in Bolivia.

As someone who operates websites, click volume is a huge concern. Quantity of clicks is something I battle for daily. Every time I write a blog article, or modify my site, the only thought that goes through my head is click volume. But, quality and targeting of clicks matters more. On our outsourcing directory, we have lots of overseas providers in India and the Philippines for Call Centers, programming, social media, data entry, BPO, medical transcriptions, and other tasks. But, we had too few service “buyers” from wealthy western countries. I am happy to announce that our clicks from the West are finally going up, and as we promote our blog more and more, not to mention do it more intelligently, our clicks from America will continue to rise!

Do you over-analyze or trust your instincts?

Categories: Management | Tagged , | Leave a comment

Remember Star Wars?
Trust your instincts Luke! Use the force!

Managers often rely on crunching too many numbers and looking at too many points of view before making a decision. Sometimes it is hard to decide upon anything if you have analysis paralysis. Is it good to crunch numbers or rely on your instincts? Or both?

In my experience, analysis is a good idea, but is not a substitute for trying things out to see how they work in real life. Tuning into your instincts is also very important in business. If you see the right signs, maybe it is time to move forward.

The real question is, which business decisions to you leave to intuition, and which do you leave to endless analysis? Last minute quick decisions need to be made fast. They are time sensitive. You don’t have time in your day to ponder, and regurgitate analytical thoughts. On the other hand, long term strategy can be slowly molded and assessed, reassessed, and philosophized about.

Sometimes it is good to stay up late at night and think deeply about business. Instead of getting caught up in work, take an hour or two and really go over your main strategical issues for the quarter or the year. Too much work and not enough deep thought is bad. Too much thinking and not enough getting things done is even worse!

To sum it up. I would say that you need a very comprehensive algorithm to tell you which decisions you need to make by instinct and which you need to do the “analysis paralysis thing.”

Tweets:
(1) It’s hard to decide on anything if u have analysis paralysis. Is it good to crunch numbers or rely on your instincts?
(2) Should you over-analyze or trust your instincts? Use the force Luke!

You might also like:

Your site is only as good as the weakest link
http://bpo.123outsource.net/2014/01/16/your-site-is-only-as-good-as-the-weakest-link/

Optimizing your blog from A to Z
http://bpo.123outsource.net/2013/12/17/optimizing-your-blog-from-a-to-z/

Creating an online museum for your company

Categories: Of Interest | Tagged , , , | Leave a comment

I wrote about a sort of a show and tell idea in another blog entry. I was inspired after seeing how Ford Motor Company built its cars. Suddently, I thought that outsourcing companies could do the same on a smaller scale. They could show the inner mechanics of how things got done at their company.

The #1 reason why people don’t hire you is TRUST. Rather than having fast talking salespeople, brightly decorated websites, and great promotional materials, try to gain trust. The fastest way to evoke trust is to share knowledge — and customized knowledge that particular prospects want to hear. Telling people all about your company and having FAQ’s about your industry is great. The more information the better, especially if it is well organized and well written. But, what about an online presentation of what your company is really like?

Some people have slide shows, others have sales literature, a few even have a museum. If you had an online museum about how your company works, don’t you think that people would want to do business with you? It would be really cool, and fun, and draw people in. You might even attract people who are not even interested in your industry who think it is really nifty that you created such an intruiging production!

Imagine that you have a call center (call centre). Imagine that your museum starts with a huge photo of your call center and some text explaining that this is a museum of the XYZ call center in Gurgaon, India. Explain that you are a real call center that is accepting new clients today. You are not just a museum, but a real live functioning call center. Have an ENTER link on the page somewhere. Or have a web site with a smaller section that introduces the call center museum.

Show pictures of your staff doing what they do. Explain what you do for various clients and how you fulfill their orders. Have a slide show for explaining what you do in the new customer acquisition process step by step. Show how you train your people step by step. Explain the hiring and firing process, including surge hiring when you get a new large client on board. You could even show your employees carpooling to work in rick-shaws or cabs.

You could joke about how you require each employee to ingest exactly the right amount of pollution on Ganapati Blvd. East as a job requirement, and show them breathing in the air — fulfilling their job requirements to a tee.

Next, it is time for a break, so show your gruntled employees having their samosa break in the lunch room, or at their desks. Next, it is time for personal get-to-know-you sessions with your staff. Each selected member could have a one-minute introduction, and maybe a longer one with your CEO.

Then, have a summary about what the company does, and sum yourself up.
Good luck and have fun