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BPO Projects – How to get them and what they entail

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BPO Projects
BPO = Business Process Outsourcing.  BPO companies typically do data entry, call center, payment processing, and other repetitive back office services.

There are many types of BPO projects out there.  Some are voice processes while others are non-voice processes.  It is important to note, that when communicating with prospective American or Australian clients, they might not understand what you are talking about if you use the term, “non-voice process”.  When talking to Westerners, it is more clear to mention a specific type of process or work such as data mining or telemarketing for example.

What do projects entail?
BPO projects might include a call center or telemarketing project, data conversion, image processing, payment processing, data capture, or a wide variety of other types of work.  It is important to note how many seats will be involved in the work, and how long the work is expected to take unless it is intended to be continuous work on an ongoing project. 

Getting work
Getting BPO projects is not always easy.  Established companies have a steady clientele that might refer them to other overseas companies.  So long as the quality of their work stays intact, they would normally continue getting regular business.  There might be economic cycles that would effect their work volume, but a steady flow of BPO projects would be normal. 

Newer BPO companies, especially those that have weak marketing skills, will find it much harder to get steady work.  Additionally, I have found that inexperienced start-ups have management that doesn’t always have a good command of English.  If your marketing materials are in broken English, it will be hard to attract data entry or call center work, since those lines of work are language intensive.

In the beginning, you should have someone help you with your marketing materials to make sure they will attract foreign clients.  Once you establish a reputation for doing good work for a reasonable price, then business will begin to be more steady. 

How do I get initial work?
You can contact companies overseas that might need your type of services.  Making personal contact is a very effective marketing technique.  You can advertise on alibaba.com, or on 123outsource.net to gain worldwide exposure for your company as well.  The basic trick is to find companies who need your BPO services, and to make them feel confident about using your outsourcing services. Offering them a little bit of work at a discount or for free with liberal terms is the easiest way to get BPO projects fast! If you make life easy for your new clients at a great price, they’ll be very enthusiastic about your company!

More ideas for getting work
Have a website, call companies that might need your service, create a Linked In profile, advertise on large outsourcing directories, use PPC advertising on Google, network with other companies, do email blasts, etc. Please read our more up to date articles below for more thorough information.


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BPO Definition and Information

Categories: Outsourcing Articles | Tagged , , , , , | 1 Comment

BPO Definition and Information
BPO means business process outsourcing.  It also means broker price option, but in the context of outsourcing, the first definition is the one we will concern ourselves with. There are various types of BPO outsourcing as well as specialties and it is important to understand the distinctions between them.
Some BPO companies stick to a particular type of specialty such as Data Entry and it’s associated specialties such as Data Mining, Data Conversion, Data Processing, etc.  Some stick to Call Center (call centre) work and it’s various specialties such as technical support, customer care, customer retention, telemarketing, etc. It is common in India for BPO companies to engage in a wide variety of functions.  I have seen many companies that will do Data Entry, Call Center, Medical Billing, SEO, Software Development, and Web Design, if not even more diverse specialties. BPO companies mostly stick to repetative back office functions like payment processing, information transcription, answering calls, etc.  However, there are other types of outsourcing operations that have very highly trained and highly educated employees.
There are various other types of outsourcing that include: KPO, LPO, RPO, and ITO.  There might be more acronyms or terms out there, but these ones are very common. 
KPO = Knowledge Process Outsourcing
LPO = Legal Process Outsourcing
RPO = Recruitment Process Outsourcing (HR work)
ITO = Information Technology Outsourcing (Software Development)
LPO, RPO, and ITO are easy to understand.  However, the term KPO, which is normally associated with research and analysis,  is often inclusive of legal and software work as well when used in a general way. Most KPO companies engage primarily in various types of research including market research, medical research, pharmaceutical research (a new trend in India), and other types of research.  Business analysis, data analysis, and various types of sophisticated number crunching fit neatly into the category of KPO.
The interesting point that one should understand is that it is common for BPO companies to engage in activities which blur the distinctions between BPO and KPO.  It is common for call centers to do surveys and data tabulation.  Taking and inputting the information (which involves call center and data entry work) fall into the general category of BPO. However, many call centers will also analyze the data for you to tell you which market segments you need to spend more time targetting.  Data entry firms will often do data analysis as part of their work.  The grunt work of entering data from forms, online, or databases into another form is low paying work.  However, the analytical work done once the data is in an appropriate format is much more intricate work.
Please keep in mind, that if you are browsing BPO websites on the internet, they might refer to themselves as a BPO when they are doing work that falls partly in the BPO category, and partly in KPO or even LPO categories.  You really need to read the “services” page of any website to get a clear idea of what they do.  The next question is what do they do best? Are they wonderful at legal research, but sloppy about data entry?  That question is not so easy to answer.  Good luck!

Please visit our KPO definition blog entry as well